Day: May 29, 2019

PPC Basics: Paid Search vs Paid Social

By Colin Brotherton If you’re thinking about getting into the digital advertising game, you’re probably familiar with the pop-ups and banners that appear on the sides of websites. But you might not be familiar with the term PPC – otherwise known as pay-per-click advertising – which is the model those banners and pop-ups tend to […]

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