Day: January 28, 2020

PPC Advice: How to Use Competitive Metrics

Using Competitive Metrics as an Alternative to Average Position

by Shawn Hanak Late last year, Google announced that they were going to be sunsetting the average position metric column in Google Ads. This might have had you asking, “how am I going to tell where my ads are showing up now?”  Well, lucky for all of us paid advertisers, Google’s competitive metrics columns now […]

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