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Learn About the Top Digital Marketing Channels to Help Grow Your Business Digital marketing is the use of digital media to promote products and services. It is an important business strategy for all types of organizations. When using digital marketing as part of your business growth strategy, you can reach many people by using various […]

Avoid These PPC Search Mistakes to Keep Your Campaigns Running Smoothly PPC is a great lower-funnel marketing tactic advertisers can leverage to target potential customers while they are actively searching for your service or product. However, investing in PPC does not guarantee you will drive leads or sales. Below are some common mistakes to avoid

A Breakdown of What Can Hurt Your Site’s Rankings and How to Avoid It Every website owner wants their website to rank on the first page of Google. Whether you’re in a competitive market or in a more niche field, one of your goals is to rank highly for keywords and phrases related to your

What Is PPC Marketing? Pay Per Click, also known as PPC marketing, refers to an online paid search campaign where advertisers place keyword bids related to their products or services. When someone clicks on one of these ads, they’re taken directly to the advertiser’s website. When searching the web, two different results come up: PPC

The Benefits of Having Paid Ads in Your Home Care Marketing Strategy In the world of digital marketing and advertising, it’s no secret that there are a plethora of different areas that you can focus your advertising budget. We also all know that search engine optimization (SEO) is a no-brainer on where to begin since it’s the

ChoiceLocal’s Core Values: Family I started at ChoiceLocal in February of 2020, and within two weeks of starting and getting my feet wet as a new employee, we went fully remote due to the pandemic. From there on out, I, and all my coworkers, have been working from home ever since. It is a strange

A Comparison Like No Other – How Invisalign Compares to Search Engine Optimization By Ali Dieken You may be asking yourself, “What could Invisalign and search engine optimization possibly have in common?”. Let’s begin with a brief summary of Invisalign. Zia Chishti and Kelsey Wirth, the founders of Align Technology, created Invisalign after Chishti’s personal

3 Creative Ways to Generate Online Reviews for Your Business Online Reviews Can Help You Gain New Customers, Fine-Tune Your Business Practices, and Establish Trust with Future Customers. by Maggie Hopkins I may just be a product of my generation, but I won’t order a sandwich without looking up a restaurant’s reviews, let alone make

The Anatomy of Search Engine Results Pages (SERPS) How to Tailor Your Digital Marketing Efforts Based On Your Customer Journey By Rebecca Lima As a business owner, it can be complicated knowing where to start with your digital marketing. There are numerous acronyms, tools, learning resources, and marketing agencies. The best place to start is

5 Simple Marketing Strategies that Convert Digital Marketing, Done Correctly, Can Convert Leads into Paying Customers. Here are Five Marketing Strategies that Convert, and Why Your Current Marketing Efforts Aren’t Working. By Adam Miclot In this world of instant gratification, it’s essential to get your message out while tempting people to look further into your