Local SEO

Why Local SEO Is So Important and How to Navigate Optimizations During COVID-19

Local SEO

The COVID-19 pandemic has left a number of people working and shopping from home. With internet use becoming more essential than ever it is becoming increasingly important to stay on top of your local SEO efforts and to stand out amongst competitors. This article will touch on the overall importance of SEO, the impact of COVID-19 on search traffic, and steps that you can take to improve your online presence.

Why Is Local SEO So Important?

­­­You may already be aware that search engine optimization helps to increase a business’s visibility on the web but that is not the only benefit of utilizing SEO. Solid SEO foundations increase trust and credibility for your website, improves user experience and engagement, and are an investment that will yield long-term results. Depending on the industry, organic search traffic can be the leading source that brings users to your website. So, it is crucial that you set yourself up for success.

How Can COVID-19 Impact Your Website?

Covid-19 has made quite an impact on many parts of our lives, but how is it affecting search traffic? Overall traffic may be increasing, and topics related to the pandemic may continue to trend, but this does not mean that you need to remain hyper-focused on them in your content strategy to gain traction. It makes sense to produce content that includes trending topics as it relates to your industry, but it is just as important to produce content that is going to drive quality traffic to your website. Continue to focus on search intent and creating content. This will keep users engaged and on your site for longer will help turn users into paying customers.

Some Things That You Can Do Now to Improve Local SEO

All in all, it is just as important now as it has always been to have an SEO strategy in place. Taking a few simple steps to get started can make a world of difference. A thorough implementation of local SEO best practices from the experts is without a doubt worth the investment. But there are a few quick updates you can make for yourself to get started:

  • Regularly update your content and ensure that it is relevant
  • Make sure that any local listings that include information about your business are up to date and accurate
  • Implement internal linking when it is applicable
  • Search your competitors and find out what is and what is not working for them

It is just as important now as it has always been to have a local SEO strategy in place. Taking a few simple steps to get started can make a world of difference.

About the Author

Molly McNamara is a Digital Marketing Specialist at ChoiceLocal. When she is not in the office, she enjoys listening to true crime podcasts, eating Mitchell’s ice cream, and watching Cleveland sports.

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