By Devin Calori Local service ads are one of Google’s newest search offerings for 2019. If you’re in need of a local service such as a mover, locksmith, or plumber you might not have the time to read through all the text-based ads, fill out a lead generation form, or call a number hoping someone […]
Google Local Service Ads Explained Read More »
By Christian Hardy As a Paid Search Specialist, I get asked all the time, “What is Google Ads? How does it work?” This is a pretty complex question, so let’s break it down. In this post we’ll learn about two underlying components that determine how Google serves ads to their advertisers using a piece of
What Is Google Ads And How Does It Work? Read More »
By Sarah Abbey There are so many new and exciting things that make Pay Per Click (PPC) marketing a great avenue for marketing your small business online. Within the past year there have been an increase in new ads types and features rolled out to multiple different search platforms. Given these innovations, not utilizing PPC
The Importance of PPC Optimizations Read More »
By Shawn Hanak Making a new pay-per-click (PPC) account can be stressful. Even after you sort your keywords into ad groups and write all your ad copy, it’s tough to know if you’re forgetting something. Here’s a checklist to help you remember some of the basic action items you should take care of before launching
New Pay-Per-Click Account Checklist Read More »
By Shawn Hanak Perhaps one of the most important aspects of being a paid search specialist is learning how to budget a Pay Per Click (PPC) account. Since saving money and seeing an increase in ROI is in everyone’s best interest, I came up with a few tips that can help your accounts perform better.
PPC Advice: 3 Tips for Improving ROI in Paid Search Read More »
By Shawn Hanak With the coming of summer, baseball season is back in full swing. So now I’ll do my best to relate America’s pastime to your pay per click (PPC) campaigns. It’s time to step up to the plate in our campaigns and hit them out of the park! Single – Campaign Creation You
Rounding the Bases: Knock Your PPC Campaigns Out of the Park This Summer Read More »
By Shawn Hanak It’s the New Year, and with every New Year we make resolutions (and try to keep them for more than two weeks) to try and better ourselves. We should also make these resolutions for our Paid Search accounts. With the coming of 2017 comes a fresh, clean start and since resolutions are
Auld Lang Syne In To Your PPC Accounts: A Paid Search New Years Resolution Read More »
By Shawn Hanak Having an ad with an eye-catching headline and informative or persuasive description is important. However, if you don’t use extensions on your PPC ads you’re missing out on valuable real-estate. This is like ordering a hamburger with only a patty and buns. Ad extensions can provide you with more room for your
PPC Ad Extensions: The Perfect Topping For Your Online Advertising Budget Read More »
It is a common challenge for home care companies and home care franchises to find cost-effective ways to grow their patient volume outside of referrals from hospitals, doctors, physical therapy centers and other medical referral sources. With the 54% increase in search queries in search engines such as Google for home care related terms in
Home Health Marketing Ideas: Search Engine Optimization & PPC Read More »
Driving new patient volume through physician marketing can be similar than you may think. Here are 4 strategies you can implement now that will send new patients to your practice in volume. 1. Search Engine Optimization – Update the title tags, h1 tags and meta description tags on your website with top searched terms related to
4 Simple Physician Marketing Strategies Doctor’s Offices Can Use Read More »
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