Infographic by Ali Dieken

Hashtags are a unique and interesting part of social media. Marketers and individuals alike use hashtags for a variety of purposes. Some hashtags are internationally followed and some are hyper local. All of them serve a number of important purposes. So whether you’re marketing an event, curating a topic, or building your brand, here are the top five reasons to include hashtags in your digital marketing and social media strategy:

About the Author

Ali Dieken is an Account Executive at ChoiceLocal, specializing in search engine optimization and speaking fluent Google Analytics, BrightEdge and Hubspot.