By Anthony Vence Every webpage should include at least one visual element – whether it be a photograph, logo or infographic. While visual elements are meant to be engaging, they also hold significant SEO value and are a great tool for optimizing a webpage. How to Use Images to Your Advantage When planning your SEO […]
Five Essential Image SEO Tips Read More »
By Natalie Medaglia One of the most important aspects of pay per click advertising is the ad copy. Although consumers are searching for relative keywords, it is your ad copy that truly grabs their attention and will lead to a conversion. If you do not have eye-grabbing ad copy, they might pass you up for
Five Keys to Writing Effective PPC Ads Read More »
By Molly McNamara We’ve all been there. You’ve finally set aside some time to write, but the words just aren’t coming to you. Whether it’s a project for work, a school assignment or a personal piece, you find yourself sitting at your desk, coffee in hand, aimlessly staring at a blank word doc. Even the
The Content Writer’s Guide to Overcoming Writer’s Block Read More »
By Yonathan Samuel Digital marketing is advertising delivered through digital channels. Just as a noisy, colorful TV commercial may grab your attention at first, a pretty-looking website and interactive webpages may initially attract visitors to your site. Customers appreciate a high-resolution design and great user interface. But if noises and colors are all the TV
Content is King: Making the Most of Your Content Writing Read More »
By Victoria Lind Google rolled out a feature to publish posts on Google My Business (GMB) profiles in June 2017. These posts allow profile owners to create a message up to 1,500 characters that include a call to action (encouraging users to visit a website, click to call, schedule an appointment, register for an event
How to Make an Attention-Grabbing Google My Business Post Read More »
By Patricia Thibault Welcome to ChoiceLocal’s second blog post in the “One Step Ahead” Blog series. As mentioned previously, the HHG market is down 10% (source: Industry Trends Issue 1). In this post, we will educate you on digital marketing strategies that will immediately differentiate your moving company and offset market decline. . . . (Read more here.)
COD Lead generationTo Offset Market Decline Read More »
By Colin Brotherton As a PPC Specialist, there’s nothing more frustrating than when the flow of form leads slow. Sure, calls are nice, but nothing can replace the sweet satisfaction of seeing a form lead roll in. It means knowing someone took the time to fill out some personal info and submit it. There’s also
The Importance of PPC Landing Page Testing Read More »
By Ben Heacox In 1613, London publisher Baker Book House filled an order for 1,000 Bibles for King Charles I — a daunting feat for the manual typesetting of the day! The 1,200 pages of copy/paste duped content were printing nicely, until they go to the Ten Commandments. Commandment #7 — “Thou shalt commit adultery.”
Seven Powerful Tips for High-Volume Content Writers Read More »
By Patricia Thibault If you are reading this blog post and you are an HHG Agent, you already feel it. Heck, you’ve been feeling it for the past three years and per AMSA’s 2019 Industry Trends Report, the entire HHG Market is down 10 percent year over year. Shipment Volume through March 2019 doesn’t look any better.
Agent Marketing Strategies to Offset Market Decline Read More »
By Rebecca Lima It can be frustrating to see your competitors show up above your business in the search engine result pages. If you have gone through your SEO basics and are still being outshined by your competition, then sometimes “imitation is the sincerest form of flattery.” But before you get too excited and steal
Analyze and Beat Your Local SEO Competition: A Quick and Easy Guide Read More »
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