As a Franchise Marketing Agency, ChoiceLocal Knows that, Franchisors Need a Low-Risk Way to Aggressively Grow & Make Their Franchisees Very Happy – ChoiceLocal Has the Solution
As a franchisor, the last thing you want is angry franchisees. ChoiceLocal has a 100% track record of making franchisees like home office more, growing franchisors that partner with ChoiceLocal, and making the vast, vast, vast majority of franchisees that partner with ChoiceLocal into raving fans. We’ve become so good at this that we have even encountered franchise systems with problems regarding franchisee happiness and engagement. We partnered with stakeholders to turn this around and drive win-win growth all the way around with a strong ROI.
What is the process that makes that happen?
Step 1: 15 Minute-Discovery Meeting
You as the franchisor will have a quick 15-to-30-minute discovery meeting with ChoiceLocal. In that meeting, we will share a bit with you about ChoiceLocal, our company mission of “Help Others” and how we have successfully lived that mission in almost 50 franchise systems. We will then ask you some key questions centered upon what you want to accomplish by partnering with a franchise marketing agency.
Step 2: 1 Hour Growth Strategy Meeting
About 1-to-1½ weeks after that first meeting, we will develop a complimentary growth strategy for your network. We will develop custom solutions that will solve your top challenges. We will tell you exactly how we will do it. And we will show you the results you can expect – and when.
Step 3: Growth Pilot with Early Adopters
ChoiceLocal will work with you to do a low-risk, no long-term commitment growth pilot with a group of franchisees, company-owned locations, or with a small portion of your national marketing strategy. We will PROVE that our brand promise of amazing customer service and amazing results are real and superior to anything you have seen before. You will see the results in improved lead generation, improved sales, improved royalties, improved recruiting and hiring, and improved royalties from the areas of your business and your franchise businesses that we touch.
Step 4: Roll Out
ChoiceLocal will work with you to effortlessly roll out these successes in a short time frame of months to the franchise network. Sometimes ChoiceLocal will power your National Brand Fund. Other times, these efforts will be 100% franchisee funded. Franchisees will often choose to opt-in to these programs after they heard of the great results, and in a completely voluntary way it is not unheard of for 80%+ of the franchisees in your network to ask to have the ChoiceLocal growth strategy implemented for them. Once they sign up, 96% of them stay in the program every year, despite the fact they can quit at any time. It is also quite normal for 100% of company-owned locations to ask to have this proven growth strategy used to drive their success as well.
Step 5: Continual Growth
ChoiceLocal’s #1 KPI (Key Performance Indicator) is that we want 80% of the franchisees that we work with and 100% of the franchisors that we work with to grow year over year – even in very established and competitive industries. This growth will happen by ChoiceLocal continually stepping up to the plate to bring new and innovative ideas to your franchise system. This is how ChoiceLocal has grown to become the top performing franchise marketing agency.
Some Successes We Have Seen Across Almost 50 Franchise Systems:
- A 282% increase in new customer inquiries.
- $15.54 in new customer revenue for every dollar they invest in marketing with us.
- A doubling in job applicant volume and a cost per job applicant ½ of what they are paying prior to working with ChoiceLocal, while maintaining or improving hiring rates.
- A 96% annualized client retention rate, despite no long-term contracts.
- A Net Promoter Score (NPS) which beats 98% of all major brands by huge margins.
- We have never lost the recommended agency status from a franchisor once we gained it.
