At Choice Local we do marketing for home care franchises on a daily basis. The result of this is that we have developed a proven strategy for delivering new patient revenue and home care job candidates to both medical and non-medical home care companies. The beauty of this is that we can copy and paste this proven strategy of home care franchise marketing from one home care company to the next. Since our clients serve different geographic areas they do not compete with each other.

Here are some of the channels we use to drive success for our home care clients:

Search Engine Optimization for Home Care – We help our clients show up high in the search engines such as Google for terms highly related to their home care franchise and home care business. These keywords will enable them to find those in their areas looking for home care services in their local area as well as those looking for employment.
Pay Per Click Marketing for Home Care – Similar to search engine optimization we also do home care pay-per-click marketing. This enables our clients to obtain traffic, home care appointments or home care referrals almost immediately upon starting to work with us.
Home Care Online Display Advertising & Remarking – At Choice Local we have developed ways to find those online who are interested in home care services and home care employment within a geographic area and then serve them display advertisements that lead to appointments, referrals, as well as job applicants.
Social Media & Content Marketing for Home Care – Fresh, quality content is king. We create amazing content that serves the target audiences of various home care companies: first, caregivers, second, medical referral sources, third, those looking for home care employment. We then syndicate this content through the appropriate social media channels to the target market. This both drives higher search engine rankings and brand awareness as well as drives direct website traffic that leads to appointments, referrals & job applicants.
Home Care Online Review Growth – 7 out of 10 consumers said they trust online reviews as much as a personal recommendation. We help our clients get legitimate 5 star reviews from their customers and their caregivers and use their feedback data to improve their patient experience.
Local Listings Management for Home Care – Sites like Google Maps, Bing Maps, Yahoo Maps, Super Pages, Yelp & Angie’s List drive a lot of appointments. We help our home care clients obtain top rankings for home care related terms in the geographic areas they serve as well as their branded terms within 200 local listings. We also keep the profiles up to date by constantly monitoring and optimizing these listings and make optimizations that lead to higher new patient volume coming through these sources.
Monthly eNewsletter Home Care Marketing – We can target 3 different audiences, first current and prospective caregivers, second referral sources such a primary care physicians, hospitals, and physical therapists, third potential job applicants. We change the content based on the audience. Doing this we have found ways to drive a 10% lift in new patient volume through medical referral sources, improve job applications by 30% and create new inbound patient requests through non-medical referrals resulting in a 10% lift in new patient volume.
Marketing Automation for Home Care – In a HIPAA complaint manner we have found ways to nurture new prospective patient leads into enrolled patients through a sequence of nurturing campaigns that can capture the digital body langue of a prospective patients caregiver. This enables us to improve our enrollment rate from new patient enquiry to current patient by 10%.

These are some of the strategies that we use at Choice Local for home care marketing and franchise marketing that result in $12 in new customer revenue for every $1 invested.