Franchise Marketing: Tying Each Lead to Closed Business with ChoiceLocal BusinessHub

By Joe Soltis Our mission at ChoiceLocal is to Help Others. For our client partners, this means that we MUST be proving a hard and substantive ROI from the investments they are making in local franchise marketing dominance with ChoiceLocal. In doing work for hundreds of local business, what we have learned is that our […]

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Everyday SEO for the Busy Individual

Blog / ChoiceLocal

By Sara Smith Why Focus on SEO? In 2017, SEO matters more than ever for small businesses. While you may hesitate in this up-front investment in money or resources in SEO, know that this approach has long-term staying power and a proven ROI. More and more consumers are looking to the internet for research on

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Digital Marketing Matters – A Non-Marketer’s Perspective

Blog / ChoiceLocal

By Greg Soltes I work in a company that currently has 32 employees (two of which are interns.) Of those 32 individuals, I am the only one without any sort of marketing experience. The most marketing knowledge I have extends to my Marketing 101 class back in college. From that course, the only real thing

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4 Reasons To Use PPC Advertising

Uncategorized / ChoiceLocal

By Ali Dieken Pay-per-click, also called PPC advertising, is one of the most effective ways to draw potential leads to your website. Learn from our Top 4 Reasons to use PPC for your local business: Stay tuned for more great updates from ChoiceLocal about PPC, SEO and all things digital marketing!

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Rounding the Bases: Knock Your PPC Campaigns Out of the Park This Summer

Blog / ChoiceLocal

By Shawn Hanak With the coming of summer, baseball season is back in full swing. So now I’ll do my best to relate America’s pastime to your pay per click (PPC) campaigns. It’s time to step up to the plate in our campaigns and hit them out of the park! Single – Campaign Creation You

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Do’s and Don’ts of Social Media – Infographic

Blog / ChoiceLocal

By Ali Dieken There are many do’s and don’ts associated with brand management and social media management for small businesses. Learn about the basics from our infographic below:

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Infographic: Mobile Friendly Tips for Businesses

Uncategorized / ChoiceLocal

Mobile search becomes more important every day, surpassing desktop search numbers and continuing to trend upward into 2017. Businesses can no longer afford to ignore it. It is crucially important for websites to be mobile friendly in this atmosphere and critically important to take steps to optimize to further improve user experience in the mobile

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Reviews: The Good, The Bad and The Follow-up

Uncategorized / ChoiceLocal

By Liz Priebe When a customer is looking at a new product or service, what are they likely to do? They will research options, check websites and look through reviews and customer feedback. This is important to businesses because it provides live and local feedback from and for your existing and potential customers. The Good

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Hit the Digital Marketing Bullseye in 2017

Blog / ChoiceLocal

By Sara Smith Choose Your Weapon While many small and mid-sized businesses (SMBs) buy into common misconceptions that digital marketing can only be utilized by big brands who can afford to score Super Bowl commercial air time, SMBs can effectively use digital marketing to drive awareness, engagement and most importantly, revenue. When launching digital marketing

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Auld Lang Syne In To Your PPC Accounts: A Paid Search New Years Resolution

Blog / ChoiceLocal

By Shawn Hanak It’s the New Year, and with every New Year we make resolutions (and try to keep them for more than two weeks) to try and better ourselves. We should also make these resolutions for our Paid Search accounts. With the coming of 2017 comes a fresh, clean start and since resolutions are

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