By Brittany Piper One of the greatest challenges pay-per-click (PPC) marketers face is increasing return on investment (ROI) for a client. Years ago when I entered the PPC world all clients seemed to care about was getting impressions and clicks to their website. It didn’t matter how the user got to the site, it just […]
Franchise Marketing: Maximizing ROI Through PPC Read More »
By James Bischoff At ChoiceLocal we provide hyper-localized digital marketing services. Although that statement seems straightforward, I also understand that we operate in an industry shrouded in confusion and contempt. A combination of misinformation and outright lies from fly-by-night “digital marketers” has fostered a landscape where you’ve likely been burned by a previous digital marketing
Understanding Your Tackle Box: A Digital Marketing Strategy Read More »
By Ali Dieken Chatbots can be extremely useful tools to drive leads, provide support and maintain availability for potential clients and customers. They can be easily customized and utilized for future training. Learn more about Chatboxes from our latest infographic: About the Author: Ali Dieken is an Account Executive at ChoiceLocal, specializing in search engine
Your Guide to Chatbots: What You Need To Know Read More »
By Alex Darling I am a sucker for musicals. Wicked, Hamilton, Les Misérables… if you can name it, I have probably cried watching it. In the world of musicals, there are people known as triple threats – performers who are stellar at dancing, acting, and singing. Judy Garland is a classic example, though my favorite
Becoming a Triple Threat: How to Win at Local SEO Read More »
By Ali Dieken Businesses, despite a long trend toward digital communication, still rely heavily on phone calls to solidify leads and communication with clients. One of the chief ways that ChoiceLocal, a leading local marketing agency, works to track leads and review calls is with call tracking software. Call tracking is incredibly useful for keeping
The Importance of Call Tracking: A Local Marketing Agency Guide Read More »
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