Remarketing for Franchise Systems

Remarketing Gives Your Franchisees Website Visitors That Are 300% More Likely to Convert

Have you ever gone to a website only to have advertisements for that company, or even a specific offering from that company, that you were interested in appearing to you frequently as you were browsing the internet for the next few weeks? This is a powerful marketing practice known as remarketing and it is one of the most effective ways to gain new and repeating business for your franchisees.

 

When ChoiceLocal Is Running Pay Per Click, Social Media Marketing or Mobile Display Advertisements for Your Franchise System – Remarketing Is Included for Free

We include remarketing because it is such a powerful way for you to make your brand well known with your ideal customers.  When we execute a remarketing campaign for you, we are marketing to people who are 300% more likely to become a qualified lead than your average website visitor.  This is something that is very lucrative for your franchisees in driving qualified leads, sales and, if your franchise system thrives off of foot traffic, this will also work effectively to drive customers into your location as well.

 

How a Remarketing Campaign Works

Essentially this is how a very powerful remarketing campaign can be executed for the businesses in your franchise system:

Step 1:

We will drive super targeted website traffic to your franchisees’ websites and other digital properties, such as social media pages.  This targeting should be done via a combination of strategies that are only driving your ideal customer to your franchisees’ websites. This customer must be a customer that would want to make a purchase from your brand.  In other words, ideal customers need to be ready, willing and able to purchase.

Step 2:

Our team can monitor which page on your franchisees’ websites or digital media properties this person goes to.  If this person does not convert into a lead, call or walk-in appointment (yes, we can track that too!), we can then serve up targeted display advertisements to them based on what they specifically are interested in that your brand offers, or what their pain point is.

Step 3:

We can then market the specific franchisee that is nearest to them, and specific landing pages, to this unconverted customer with a targeted offering, display advertisement, and landing page.

 

One of the Best Benefits of Remarketing

Almost all of these remarketing display advertisements are free with almost all providers we use. Your franchisees’ only cost is some clicks on that advertisement. Cost per click is typically between $0.40 and $0.90 and that person will be 300% more likely to convert into a lead the second time they come back to your franchisees’ websites.