You Can Rely On the Top Performing Franchise Marketing Agency to Get Growth That Matters

ChoiceLocal is a digital marketing company that was founded after owner and CEO, Joe Soltis, and his wife, Becky, went through the tragic loss of losing their child late into pregnancy. To honor their late son, both of them decided that they wanted to live a purpose-driven life of helping others.

Joe founded ChoiceLocal in 2014 with the sole mission of helping others. A one-man show soon grew into the full-blown digital marketing company it is today, is one of the fastest-growing companies in America, an Inc. 5000 company who works with 50 franchise systems, and has been rated as a top workplace in Northeast Ohio for 4 consecutive years.

Our Core Values

Our digital marketing company is very proud of the culture we have cultivated built on rock-solid core values, a mission of “Help Others,” which is rooted in faith. We have been able to truly create a family amongst our team living by our core values.  Below are the core values we live by, hire by and promote by. 

Integrity in All Things

Our team must show integrity – even when it makes us look bad.  In the long run, being honest will build trust and loyalty.  No one is perfect and we remind ourselves that mistakes can happen, but it is important to always be upfront about them so we can rise above anything and be better off because of it.  Without trust, we have nothing.  Living and working with complete integrity is the only way to have trust.

Amazing Customer Service

We strive to go above and beyond for our clients – doing just a good job isn’t enough. We strive to help our partners grow and meet their professional and personal goals. One of the things our team is most proud of is having an average of $15.54 for every $1 a partner invests in marketing with us and customers who are more loyal to us than they are to 98% of major brands, including the iPhone, Samsung Galaxy & Mercedes. 

Everyone a Leader

When it comes to getting the job done, our team is on it. Every quarter everyone on our team comes up with at least two tests to ensure that we are always on top of our marketing strategies. We believe that as leaders in this industry, we should put others’ interests before our own. This means helping teammates when they are in need and being a resource to our partners.  If you are not a servant leader you a not a leader, you are a mere authority.  No one wants to work for an authority.  They want to work for and with a servant leader.

Candor with Goodwill

Part of being a team is being honest with one another – if we can talk about it, we can fix it. We never sidestep a problem nor do we ignore opportunities to better ourselves. We handle situations head-on and are always upfront with our partners and teammates about their growth and improvement.  We do this with a loving heart, yet that love is coupled with candor.


We understand that the marketing world can be one that is fast-paced and often overwhelming. At ChoiceLocal, we do our best to ensure that our team can focus on their family, health, and well-being by creating a healthy work-life balance and providing world-class benefits.  At the same time, we have each other’s back here like a family would, and we hold ourselves to high standards here as a good family would as well.


ChoiceLocal was founded on our mission to help others. We do more than just help our partners grow their business, we help our community, as well. Our digital marketing company has collaborated with many charities – like Habitat for Humanity, Mary’s Meals, Water First, and Cornerstone of Hope – in the past five years to help better the world around us.  We donate approximately 10% of our profits to help kids in need, and we ask every teammate at ChoiceLocal, on company time, to go, volunteer, one day per quarter.

The Benjamin Isaac Foundation

As mentioned above, our digital marketing company was founded on the mission to help others. In honor of their late son, Ben – Joe and Becky founded the Benjamin Isaac Foundation to help kids who are in physical, emotional, and spiritual need. Our goal is to help 10,000 every year and we are committed to donating 10% of ChoiceLocal’s profits to the Benjamin Isaac Foundation and similar charities. 

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