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Improving Your Overall Site Performance

The Importance of Site Performance & How to Improve Your Overall Site Performance Score By Karina Nikitkin Have you ever wondered why your site may not be ranking high even though your content is search engine optimized? The answer may have to do with your site performance rather than your content. As technology evolves and […]

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Google Ads Experiment

Utilizing Google Ad Experiments to Your Advantage

By Devin Calori How to Create a Google Ads Experiment and Some Helpful Test Ideas to Try Out One of Google Ads‘ features that we like to use from time to time at ChoiceLocal is Google Ads Experiments. Google Ads Experiments is a powerful tool that you can leverage to test out new ideas before […]

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black and white picture of work from home setup in a dining room

Four Steps to Stay Engaged While Working Remotely

Remote Work is Here to Stay. Here’s How to Keep Focused by Emily Machovina Due to COVID-19, many office-based companies found themselves allowing their employees to work remotely. For most of us, working remotely was a new and almost immediate transition with limited preparation — we had to overcome various challenges and adapt to a […]

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The Plain Dealer Names Choicelocal a Winner of the Cleveland Top Workplaces 2020 Award

ChoiceLocal has been awarded a Top Workplaces 2020 honor by The Plain Dealer. The list is based solely on employee feedback gathered through a third-party survey administered by employee engagement technology partner Energage, LLC. The anonymous survey uniquely measures 15 drivers of engaged cultures that are critical to the success of any organization: including alignment, […]

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Why Doing Something Perfectly Only Once Makes Everything Else You Do Just a Little Better

You Only Have to Do It Once By Ben Heacox I have a love hate relationship with perfectionism. Nothing is more satisfying than doing something with excellence, but nothing is more exhausting than trying to be perfect. Anybody else feel that? Of course you do — you’re a digital marketer. How to Know if You’re […]

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Why You Need to Get to Know Your Target Market

You may never meet the people you market to online, but you should get to know them like a friend by Emma Westlund Defining your target market is an incredibly important part of creating an effective digital marketing strategy for your business.  Businesses should cater products and services specifically to consumers who would need them […]

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How to Learn from Your Mistakes

Advice on Humility, Honesty and Growth in Marketing and in Life “I think my only fault is my excessive humility.” — someone’s dad While we would like to never make a misstep in marketing, it is inevitable that if you work long enough in the field you will make mistakes. Mistakes are a fact of […]

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ADA Compliance for Websites: A Quick Understanding

If you own a business, you have probably heard of the Americans with Disabilities Act, or ADA for short. According to ada.gov, the ADA is “civil rights legislation that prohibits discrimination and guarantees that people with disabilities have the same opportunities as everyone else to participate in the mainstream of American life.” This is a […]

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Marketing in Lockdown: Five Changes You Need to Make Right Now

by Monica Simmons The Coronavirus outbreak has changed daily living all over the world. It has forced us as individuals to adapt to a new way of doing things in a short amount of time. Similarly, business leaders have had to pivot their operations quickly. As businesses adjust to this #newnormal, it is critical to […]

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How to Build Better URLs in Six Simple Steps

by Brian Lentz Have you ever clicked on a link and been confused on where you wound up? — what exactly does that “z!2xlm” mean in http://wesite.com/lmnop/z!2xlm/gtmhadalittlelamb? If so, you probably just left the website to find a better-organized one with a better URL. Building a perfect URL structure may not be a huge SEO […]

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