Blog

Facebook Ads Manager: A Breakdown Of Paid Social Campaign Options

By Libby Brandt Why Paid Matters: Organic Facebook posts, or posts that are not utilizing a paid/sponsored budget, reach an average of about 1% of your built-in audience and this number is expected to continue to decline. This means that while these posts are important for a baseline of your social media content, it is […]

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Email Marketing and Behavioral Targeting: The Start of a Great Relationship

By Dan Gentsch We are all in search of that one person who just “gets us.” Some of us may have found that person already and some may still be looking but we all want someone who understands our actions and personality. When you have had a bad day at work, maybe your significant other […]

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Site Speed: Why It Matters For Digital Marketing

Infographic by Ali Dieken As Google’s switch to Mobile First indexing has taken place, a new and important emphasis has been placed on site speed. Check out our handy infographic that will help you understand the importance of site speed for your business’s website:   About the Author Ali Dieken is an Account Executive at […]

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How SEO is Like Owning a Home

By Monica Simmons My husband and I recently went through the arduous journey of buying our first home. Sitting in my newly purchased house, surrounded by bare walls, enjoying all the hard work we’ve done and planning ahead for all the work we still have left to do, I started contemplating the many way]s owning […]

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5 Reasons To Use Hashtags

Infographic by Ali Dieken Hashtags are a unique and interesting part of social media. Marketers and individuals alike use hashtags for a variety of purposes. Some hashtags are internationally followed and some are hyper local. All of them serve a number of important purposes. So whether you’re marketing an event, curating a topic, or building […]

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ChoiceLocal Wins NorthCoast 99 Award 2018

ChoiceLocal is proud to be recognized by ERC as one of Northeast Ohio’s 99 best places to work! This is the first time that ChoiceLocal has received the NorthCoast 99 award. ChoiceLocal is also a first-time applicant! “It’s an honor to be included among the NorthCoast 99 winners. ChoiceLocal’s mission is to Help Others and […]

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Moving from HTTP to HTTPS

Infographic by Ali Dieken Have you moved your site from HTTP to HTTPS yet? If not, find out why you should be doing so sooner rather than later:   About the Author Ali Dieken is an Account Executive at ChoiceLocal, specializing in search engine optimization and speaking fluent Google Analytics, BrightEdge and Hubspot.

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New Pay-Per-Click Account Checklist

By Shawn Hanak Making a new pay-per-click (PPC) account can be stressful. Even after you sort your keywords into ad groups and write all your ad copy, it’s tough to know if you’re forgetting something. Here’s a checklist to help you remember some of the basic action items you should take care of before launching […]

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Mobile Madness: A Look Into Google’s Most Recent Updates

By Ashley Costello The many minds that make up Google are always actively looking for ways to improve the search landscape and a user’s journey through it.  After years of careful research and testing, they have finally begun to roll out the red carpet to showcase the results of their labor.  Most noted are the […]

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Gaining Access To A Lost Google Analytics Account: A Step-By-Step Guide

By Matt Insley Google Analytics is a vital tool to help you understand how your website is performing. It can tell you tell you how many people are visiting your site, what they are doing while they visit and, most importantly, let you know where your leads are coming from. However, in order to access […]

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