A Guide on Creating Visually Stimulating Reports You have felt it – that eye-roll-inducing sensation the moment yet another report hits your inbox. You open it but soon find yourself more confused than in algebra class, as you get lost between industry jargon and seemingly meaningless numbers. Reports should be informative and as succinct as […]
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Writing Is Not the Only Skill You Need to Be a Good Blogger – It’s Time to Master These SEO Basics for Bloggers There’s a good chance you manage or write a blog but haven’t taken the time to make your site as valuable as it could be. So, if you’re looking to understand SEO […]
4 Reasons Why Your Paid Search Ads Aren’t Showing Up Paid search ads are an essential part of a locally owned business’s marketing plan. These specially designed ads are imperative if you want to show up at the top of the search results page. Paid search ads, the engines they live in, and the responsibility […]
A Breakdown of Bounce Rates and How to Utilize This Data for Your Marketing Efforts Google Analytics can give you a ton of useful metrics about your site’s performance and how users are interacting with your site. With so many numbers and percentages, it can be difficult to figure out which stats are worth focusing […]
The Essentials of Proofreading Content Proofreading is a very important, yet often overlooked task involved in creating and publishing content. A well-written piece can help drive in new leads while a poorly written piece can hurt your credibility. Every writer should have proofreading guidelines they adhere to. Ideally, every piece of content is read by […]
By: Sarah Abbey Introducing the Latest Google Ads Extensions: Lead Form Extensions When creating a Google ad, it is important to consider many different things to help make the ad exciting and unique. Creating a unique ad will help it stand out and have a better chance to get clicked on. One thing that Google […]
Digital Marketing Strategies to Try When You Are Losing Money By Merideth Dushkoff The year 2020 has unexpectedly left thousands of small businesses in the red and in desperate need of new marketing strategies to bounce back. If this year caught you off guard without a strategic marketing plan in place, know that you are […]
Why You Should Build Your Website in WordPress By Grant Gegorski One of the top questions we receive from new clients is “Why should I use WordPress as our website’s CMS (Content Management System)?” There is a very simple answer to this question because it is better. Our goal here today is to show you […]
To Win at the Global Level, Brands Must Win at the Local Level! By Patricia T. Franchise marketing on a national and international scale is a multi-faceted endeavor. From franchisors actively managing the brand and providing national coverage to franchisees managing local budgets and providing “feet on the street” there are a lot of moving […]
By Adrienne Goehler Hi there! I’m new. Well, I was new — for a bit there. But now that things have started to settle down, at least in the sense of working with new teammates, partners and learning the ropes, I can finally take a step back and say, “How has it already been more […]