By Brittany Piper No one wants to give Google more money than they need to. Landing page optimization is a powerful way to drive more leads and a better ROI without spending more money in PPC engines. Landing page optimization (LPO) is often something that is overlooked or not given as much thought as it […]
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Since 2011, Google has significantly increased the number of major updates it makes to its algorithm. However, in a world where change is the only constant, many SEO specialists are left with one question: What do? With almost a decade of multiple updates per year to learn from, keeping calm and looking to your watchdogs […]
It’s a Monday morning, and you’re working on financial forecasts for your business. Your office manager stops in to let you know that your biggest long-term client has just canceled. Later that day, a dependable employee that’s been with you for three years doesn’t show up for a meeting with a new client. You are […]
by Shawn Hanak Late last year, Google announced that they were going to be sunsetting the average position metric column in Google Ads. This might have had you asking, “how am I going to tell where my ads are showing up now?” Well, lucky for all of us paid advertisers, Google’s competitive metrics columns now […]
Infographic by Ali Dieken One of the most frustrating parts of marketing is when a qualified lead is unnecessarily lost. If you have an influx of leads but feel like they’re slipping through your grasp, it may be time to consider a new lead handling system. Learn how to optimize your lead conversion rate by […]
As Our Brand Matures So Does Our Culture And Business WESTLAKE, OHIO JANUARY 16, 2020 ChoiceLocal, a digital marketing agency serving franchise owners throughout the country, accomplished much over the past 365 days to help our customers, teammates, community and business grow. The franchise marketing agency had many successful initiatives in 2019, including its greatest […]
By Ben Strahsburg It’s time to increase your website’s page speed. AMP has been around since 2016 with little impact on your organic rankings, so why start using them now? Google has been making mobile search a high priority for a few years now. So, even if you don’t see an immediate impact on your […]
By Anthony Vence Every webpage should include at least one visual element – whether it be a photograph, logo or infographic. While visual elements are meant to be engaging, they also hold significant SEO value and are a great tool for optimizing a webpage. How to Use Images to Your Advantage When planning your SEO […]
By Natalie Medaglia One of the most important aspects of pay per click advertising is the ad copy. Although consumers are searching for relative keywords, it is your ad copy that truly grabs their attention and will lead to a conversion. If you do not have eye-grabbing ad copy, they might pass you up for […]
By Molly McNamara We’ve all been there. You’ve finally set aside some time to write, but the words just aren’t coming to you. Whether it’s a project for work, a school assignment or a personal piece, you find yourself sitting at your desk, coffee in hand, aimlessly staring at a blank word doc. Even the […]