Google Searches Continue to End Without a Click – The Rise of Zero-Click Search By Matt Insley A properly optimized Google My Business (GMB) account has long been a key part of the search success for your business. As we continue to see an increase in zero-click search activity increasing, GMB will be a MUCH …
There Are Many Ways to Show Support for Small Businesses in Your Community By Heather Simecek Now, more than ever, showing support for small businesses can benefit them in the long run. Shopping at your favorite local store often is the best way to support them, but that is not always possible. You may not …
Defining a Business’s Target Audience Is Essential to the Marketing Process A big mistake that is often made in the marketing world is trying to appeal to everyone. Without a specific audience in mind, a marketing campaign might not be successful because it casts too broad of a net. That is why it is essential …
Here Are Some Helpful Tips on Preventing or Reducing Work from Home Burnout It’s been almost a year since COVID-19 rocked the entire world’s… well, world. Since then, countless businesses have resorted to going remote. Here at ChoiceLocal, we have always had the option to work from home a couple of days a week, but …
By: Sarah Abbey Introducing the Latest Google Ads Extensions: Lead Form Extensions When creating a Google ad, it is important to consider many different things to help make the ad exciting and unique. Creating a unique ad will help it stand out and have a better chance to get clicked on. One thing that Google …
New for Google Ads Extensions – Lead Form Extensions Read More »
By Ali Dieken Pay-per-click, also called PPC advertising, is one of the most effective ways to draw potential leads to your website. Learn from our Top 4 Reasons to use PPC for your local business: Stay tuned for more great updates from ChoiceLocal about PPC, SEO and all things digital marketing!
Mobile search becomes more important every day, surpassing desktop search numbers and continuing to trend upward into 2017. Businesses can no longer afford to ignore it. It is crucially important for websites to be mobile friendly in this atmosphere and critically important to take steps to optimize to further improve user experience in the mobile …
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By Liz Priebe When a customer is looking at a new product or service, what are they likely to do? They will research options, check websites and look through reviews and customer feedback. This is important to businesses because it provides live and local feedback from and for your existing and potential customers. The Good …
At ChoiceLocal, we serve home health care businesses across the country. By specializing in marketing for the home care industry, we are able to gain a depth of knowledge in the specific area of marketing to home care providers. We then use that broad base of information and experience to serve our customer partners across …
Whether you are doing paid search to do physician marketing, home care marketing, or home improvement marketing, or marketing for any local business, the pay per click best practices below can be used to power your business forward. Step 1 – Set Up Your AdWords Account Simply go to http://www.google.com/adwords/, and sign up. Pick your …
Local Paid Search Best Practices for Local Marketing Read More »