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PPC Search Mistakes to Avoid

Avoid These PPC Search Mistakes to Keep Your Campaigns Running Smoothly PPC is a great lower-funnel marketing tactic advertisers can leverage to target potential customers while they are actively searching for your service or product. However, investing in PPC does not guarantee you will drive leads or sales. Below are some common mistakes to avoid …

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PPC Marketing for Beginners

What Is PPC Marketing? Pay Per Click, also known as PPC marketing, refers to an online paid search campaign where advertisers place keyword bids related to their products or services. When someone clicks on one of these ads, they’re taken directly to the advertiser’s website. When searching the web, two different results come up: PPC …

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Invisalign Versus Search Engine Optimization

A Comparison Like No Other – How Invisalign Compares to Search Engine Optimization By Ali Dieken You may be asking yourself, “What could Invisalign and search engine optimization possibly have in common?”. Let’s begin with a brief summary of Invisalign. Zia Chishti and Kelsey Wirth, the founders of Align Technology, created Invisalign after Chishti’s personal …

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