ChoiceLocal

A Chat with Our SEO Director Who Oversees a Digital Marketing Agency for Franchises Behind every good SEO program is a director who understands business strategy and objectives. It takes more than content, link building, site speed, and overall optimization. It takes a person who can implement strategies across the board, and in this case, …

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Sales Strategies in Franchise Digital Marketing It’s often been said that sales is a contact sport. You must make contact with the customer or there’s little chance you will close the sale. Anyone in sales can attest to how important that is, however, there’s a lot more to it than calls and emails. You need …

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Why Our Franchise Marketing Agency Dares to Make This Guarantee A guarantee is a formal promise or assurance. Some businesses use that word in a company name. Others make it part of a slogan. Here at ChoiceLocal, we take that word and its meaning in earnest. Our franchise marketing agency created what we call “The …

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Effective Social Media Content Ideas in Franchise Digital Marketing Finding fresh subject matter for social use is tricky business in franchise digital marketing. You can’t repurpose the same content week after week. You can’t constantly thump your chest and talk about your services. You can’t forget to engage with your audience. You can’t focus on …

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Our Franchise Marketing Firm Uncovers Today’s Biggest PPC Challenges Misunderstood. Underappreciated. Lack of communication. High expectations. No, these aren’t grim reminders of your teenage years – they’re the common stigmas of everyday PPC. But it doesn’t have to be this way. Sure, PPC can be overwhelming, but our franchise marketing firm specializes in making it …

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Speed-To-Lead is the Key Component to Increase Revenue and Grow Franchise Systems, Especially in Franchise Digital Marketing by Hillary Lyon, Director of Franchise Success Are you frustrated with the lead process and feel you are losing prospects to a black hole? Are you having trouble closing the sale or not getting the desired conversion rate? …

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Next Generation of Analytics is Here: Embracing and Understanding GA4 Helps with SEO for Franchises By now you know that Google Analytics, the leading web analytics platform, made a significant shift by migrating to its latest version, Google Analytics 4 (often called GA4). This move represents a major step in data analysis and provides marketers …

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Why Our Franchise Marketing Agency Likes to Get Physical … With Addresses Long ago our franchise marketing agency discovered that many factors influence your SEO ranking, but perhaps none more than your address. Having a physical address – and a real one, at that – is crucial for success when it comes to SEO strategy. …

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Video Killed the Radio Star: ChoiceLocal Innovates with New Studio ChoiceLocal announced the launch of its new video studio to help partners create content and better connect with clients and prospects at scale. “Video is a popular and growing tool in the digital marketing industry,” said Joe Soltis, CEO at ChoiceLocal. “With our in-house studio, …

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‘Cause We Are Living in a Digital World Companies have always marketed their services in order to grow, but methods have changed wildly. Think about the tools of yesteryear – newspapers, yellow pages, radio ads, direct mail, brochures, game programs, and so on. These once-valuable relics have all but disappeared because we consume information differently …

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