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Google Ads Offline

If You’re Not Using Google Ads Offline Editor to Help With PPC – You Should Be

If You’re Not Using Google Ads Offline Editor to Help With PPC – You Should Be Every second counts when it comes to managing pay-per-click (PPC) campaigns as the landscape evolves rapidly and competition intensifies. Amidst this whirlwind, Google Ads Offline Editor emerges as a game-changer, offering marketers a powerful tool to streamline workflows and […]

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Social Media Advertising

Advertisers Switching from News Outlets to Social Media Platforms Aids Franchise Digital Marketing

Advertisers Switching from News Outlets to Social Media Platforms Aids Franchise Digital Marketing Just a few weeks ago, CNN published a story, “News outlets are collapsing as advertisers flock to social media platforms. It has major implications for society.” This spoke of an interesting trend, one that should come as no surprise. But rather than

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Navigating Google SGE

3 Tips to Help You Navigate Challenges from Google SGE

3 Tips to Help You Navigate Challenges from Google SGE by Matt Mesenger SEO tool Brightedge recently released a report showing how often Google’s Search Generative Experience (SGE) appears across nine different industries. The findings: While SGE appeared for finance searches at a modest rate of 17 percent, healthcare searches generated SGE results 76 percent

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Social Media Search Optimization

Why Social Media Search Optimization is the Next Big Thing at our Franchise Marketing Agency

Why Social Media Search Optimization is the Next Big Thing at our Franchise Marketing Agency Those of us in digital marketing hardly need another acronym, but the rise of SMSO – that’s social media search optimization – has become too big to ignore. While SEO has long been a staple for improving website rankings on

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Sales and Marketing

How Selling and Marketing Work Together at Our Digital Marketing Agency for Franchises

How Selling and Marketing Work Together at Our Digital Marketing Agency for Franchises Digital selling and digital marketing are closely related and often work hand in hand to achieve common goals. Digital marketing is the foundation, creating brand awareness and generating leads through various online channels. Subsequently, digital selling leverages these leads, engaging in personalized

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Unveiling the Future in Franchise Digital Marketing: PPC Trends to Watch in 2024

Unveiling the Future in Franchise Digital Marketing: PPC Trends to Watch in 2024 Pay-per-click (PPC) advertising is a lively landscape, with trends evolving rapidly to adapt to changing consumer behaviors and technological advancements. As we enter the next quarter of 2024, marketers are gearing up for a new wave of PPC trends that promise to

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Digital Marketing

ChoiceLocal’s Digital Marketing Firm Magic Transforms Visitors into Customers

ChoiceLocal’s Digital Marketing Firm Magic Transforms Visitors into Customers In the dynamic realm of digital marketing, where online competition is fierce, capturing and retaining website visitors’ attention is paramount. ChoiceLocal, a leading digital marketing firm, stands out with innovative remarketing strategies beyond traditional advertising. Remarketing is a powerful tool that helps businesses re-engage users who

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Digital Marketing Journey

Integrity Matters: ChoiceLocal Creates Success as a Digital Marketing Agency

Integrity Matters: ChoiceLocal Creates Success as a Digital Marketing Agency At ChoiceLocal, integrity isn’t just a buzzword – it’s a cornerstone of our company culture. As a leading digital marketing agency, we understand the importance of trust and transparency in all our internal and client interactions. From the top down, integrity guides every decision and

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Diversity and Inclusion in Digital Marketing

Creating a Culture of Inclusion in Digital Marketing

Creating a Culture of Inclusion in Digital Marketing Black History Month invites us to honor the contributions and legacy of African Americans across American history and society. And when you pause to reflect, humanity prospers when we include others. Creating that culture of inclusion involves fostering an environment where individuals from diverse backgrounds feel valued,

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Elevating email marketing

Boosting Your Email Marketing Success: The Power of Segmentation and AI With Franchising in Marketing

Boosting Your Email Marketing Success: The Power of Segmentation and AI With Franchising in Marketing In the ever-evolving landscape of franchising in marketing, email remains a powerful tool for engaging customers. However, sending generic messages to your entire email list is no longer effective. To truly maximize the impact of your email campaigns, segmentation is

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