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Infographic: 5 HTTP Response Codes & What They Mean

Infographic by Ali Dieken Have you ever gotten an HTTP error code and wondered, “What does this even mean?!” Well, fear not! We can help. Find out what each error code means so you can fix it appropriately in our latest infographic: About the Author Ali Dieken is an Account Executive at ChoiceLocal, specializing in […]

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Infographic: Optimizing Your Local Google Knowledge Panel

Infographic by Ali Dieken As the Google Knowledge Panel becomes more and more important to ranking success and customer service relations, it’s also becoming increasingly important to understand how your business can leverage it for success. Check out our newest infographic to learn more: About the Author Ali Dieken is an Account Executive at ChoiceLocal, […]

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Infographic: Curating Your Content – Why Content Marketing Matters!

Infographic by Ali Dieken We hear it all the time in marketing – “Content is king.” And this is, to a large extent, true. Content on your website, Google My Business, social media, blog and more can greatly improve your rankings. But it’s not just that simple. The content you post must be relevant, the […]

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Structured Data: A Quick Overview of Schema

By Grant Gegorski Search engines crawl your website on a regular basis, but they can only understand so much of the information that is presented. But by adding schema markup (structured data) to your website, search engines will start to understand what information the website actually contains. There are three types of schema markup that […]

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5 Benefits of Social Media

Infographic by Ali DiekenSocial media is a constant presence in most people’s lives these days. It’s important for brands to understand how people utilize the platforms they’re on and how they interact with brands on them. Below are 5 tips to help brands improve how they approach social media for everyday use. About the Author […]

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Could Your Site’s Speed Be Affecting Your Ranking?

By Karina Nikitkin When talking about ranking factors, it’s hard to say how many Google actually considers when determining your site’s rank. Some say there are over 200 and others believe there are much fewer. The truth is we don’t really know exactly how many ranking factors Google uses. We do know for certain there […]

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2019: The Year for Ads

By Shawn Hanak Before the start of 2019 Google and Bing made a lot of updates to their ads that allowed them to be longer and show more content. These updates are advantageous to advertisers, who should definitely utilize them as they work favorably to take up more real estate on the search engine results […]

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PPC Advice: How to Create a Responsive Google Search Ad

By Ben Heacox We’ve all been there – you put all your money behind a PPC (Pay Per Click) campaign that didn’t deliver. Now, you’ve got to start all over again. I know, you did the research and you mapped your keywords beautifully. Consumers just did not get your language, and now you need to […]

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A Quick and Easy Image Optimization Strategy for Mobile

By Ryan Voorhees As anyone who has worked on search engine optimization (or perhaps has just used the internet in the past decade or so) knows, Google is numero uno. When Google rolled out the mobile-first indexing update in March 2018, it became very important to pay extra attention to your site’s performance on mobile. […]

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4 Creative Alternatives to Infographics

By Ben Heacox Mastering the art of digital marketing is a daily experiment – getting creative, trying new things and going through trial and error until you win the attention of your target audience. Starting around 2012, infographics became the creative standard for summarizing complex information in an easy-to-share format. After a peak around 2014/2015, […]

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