By Adrienne Goehler Hi there! I’m new. Well, I was new — for a bit there. But now that things have started to settle down, at least in the sense of working with new teammates, partners and learning the ropes, I can finally take a step back and say, “How has it already been more […]
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By Damian Santiago As the old saying goes, there is one thing that money and degrees cannot buy, and that’s experience! What’s even better than experience is wisdom. Wisdom can take your experiences and package it so that others can receive it and learn faster. For those of you who are shopping around for a […]
Creating Useful Content Is Key, But If No One Sees It… What’s the Point? By Amy Vaughan As a content writer, I often find myself obsessing over new, innovative and useful information to write about. I do my best to form a cohesive piece that goes step-by-step on what a reader needs to do to […]
The Importance of Site Performance & How to Improve Your Overall Site Performance Score By Karina Nikitkin Have you ever wondered why your site may not be ranking high even though your content is search engine optimized? The answer may have to do with your site performance rather than your content. As technology evolves and […]
By Devin Calori How to Create a Google Ads Experiment and Some Helpful Test Ideas to Try Out One of Google Ads‘ features that we like to use from time to time at ChoiceLocal is Google Ads Experiments. Google Ads Experiments is a powerful tool that you can leverage to test out new ideas before […]
Remote Work is Here to Stay. Here’s How to Keep Focused by Emily Machovina Due to COVID-19, many office-based companies found themselves allowing their employees to work remotely. For most of us, working remotely was a new and almost immediate transition with limited preparation — we had to overcome various challenges and adapt to a […]
ChoiceLocal has been awarded a Top Workplaces 2020 honor by The Plain Dealer. The list is based solely on employee feedback gathered through a third-party survey administered by employee engagement technology partner Energage, LLC. The anonymous survey uniquely measures 15 drivers of engaged cultures that are critical to the success of any organization: including alignment, […]
You Only Have to Do It Once By Ben Heacox I have a love hate relationship with perfectionism. Nothing is more satisfying than doing something with excellence, but nothing is more exhausting than trying to be perfect. Anybody else feel that? Of course you do — you’re a digital marketer. How to Know if You’re […]
You may never meet the people you market to online, but you should get to know them like a friend by Emma Westlund Defining your target market is an incredibly important part of creating an effective digital marketing strategy for your business. Businesses should cater products and services specifically to consumers who would need them […]
Advice on Humility, Honesty and Growth in Marketing and in Life “I think my only fault is my excessive humility.” — someone’s dad While we would like to never make a misstep in marketing, it is inevitable that if you work long enough in the field you will make mistakes. Mistakes are a fact of […]