Case Study: How ChoiceLocal Helped a Private Pay Home Care Provider in Las Cruces Achieve Massive Growth Through SEO & PPC
Situation
a Private Pay Home Care Provider in Las Cruces, needed to enhance its online presence and generate more leads. The company faced challenges in meeting compliance standards, improving search rankings, and increasing lead volume through digital marketing. Their existing website and marketing efforts weren’t delivering the necessary results, making it difficult to compete in their local market.
Task
The primary objectives were to update the website to increase lead volume through SEO and PPC strategies, and improve their page 1 rankings on search engines. The goal was to establish a stronger online presence that would translate into a higher number of qualified leads and business growth.
Action
ChoiceLocal implemented a data-driven digital marketing strategy focused on SEO and PPC. The key actions included:
- Developing localized SEO content and implementing a keyword strategy tailored to the Las Cruces market.
- Creating and managing a Google Ads campaign to drive high-intent traffic.
- Designing a localized pay-per-click (PPC) lead capture landing page to optimize conversions.
- Continuously tracking and optimizing campaign performance to ensure sustained growth.
Result
The impact of ChoiceLocal’s strategy was immediate and impressive. Comparing September/October results to November/December, a Private Pay Home Care Provider in Las Cruces experienced:
- An 885% increase in SEO and PPC leads
- A 42% improvement in page 1 rankings
By leveraging ChoiceLocal’s expertise in digital marketing this homecare owner saw a significant boost in online visibility and lead generation, helping them grow their business and better serve their community.
Is your business looking for similar results? Contact ChoiceLocal today to see how we can help you grow with data-driven digital marketing strategies.
