Franchises: Most Important Data
The marketing plan for your franchise must use accurate data, but on what kinds of data should you concentrate?
Franchises are faced with analyzing the massive data that is already at their disposal to discover more effective ways to engage their target customers. Access to consumer information, along with other crucial company data, facilitates business decision-making, which in turn promotes business expansion and growth.
Having the correct, most accurate client data is the challenge. What information should you concentrate on for your franchise? And how do ChoiceLocal’s solutions assist?
Dividing Up Your Audience
You can begin to identify patterns in the clients most likely to purchase from you by examining the information you collect about your repeat customers. What age are they, who lives there, and how do they spend their money? By taking a closer look at this data, you can better target potential consumers who share those traits, creating a group of people who are more inclined to stick with your brand.
Then, you can utilize this data to segment your audience, assembling those who have similar traits and sending each segment particular messages at particular times. By doing this, you may connect with the right people at the right time and increase your network of loyal customers.
Data on Customer Loyalty is Essential.
Although it might be argued that specific demographic data about your target market is the most crucial customer data to have, precise customer loyalty data can have a significant impact on franchises. Customer loyalty data reveals which consumers return to the business to make additional purchases, which is significant when you can see that they were presented with competing offers but chose yours.
Any type of business can benefit greatly from having loyal consumers. In order to encourage repeat business, several franchises offer loyalty rewards programs where consumers receive discounts and special offers on their purchases. Repeat customers spend 67% more than new customers, according to data from BIA/Kelsey. Your marketing efforts must so obviously give this factor substantial consideration.
The Difficulty of Local Marketing
Making corporate decisions based on local data is a difficulty unique to franchises. More opportunities than ever exist thanks to data to synchronize successful marketing at the top and in each individual unit.
Unfortunately, customers are increasingly less willing to give their personal information to large corporations. They must truly trust a brand, a task that has grown more difficult since everything has gone digital and there is a growing concern that customers’ information may be utilized without their consent.
To obtain the personal information you require, it is essential to demonstrate to clients that your franchise is concerned about this issue. This includes not marketing client data to third parties. Additionally, a company may provide its customers more value in return through improved marketing and promotions the more comfortable the client is disclosing information.
Benefits of Working with ChoiceLocal
Franchises require data-driven solutions that assist in forming valuable connections. For certain businesses, this can be difficult locally. Franchises may bridge gaps and reach the appropriate people at the right time with the aid of ChoiceLocal. Tools like geofencing data, email retargeting, in-market and real-time data, and direct-mail targeting are available.
About ChoiceLocal
ChoiceLocal is a franchise marketing agency that is dedicated to leading a purpose-driven business as the first and only franchise marketing agency with a money-back guarantee. This has led to successful partnerships with more than 50 franchise brands and a spot on Inc. 5000 fastest-growing companies. The core values are driven not only by the digital marketing work that is done but reflected in each person that becomes a teammate. Teammates are volunteering in their local communities every quarter and making a difference to those around them. Named a top workplace for four years straight, ChoiceLocal is dedicated to making the lives of all those it’s involved with better.
