How ChoiceLocal Drove Massive Growth for Moving Companies in 2023 & 2024

The moving industry is highly competitive, requiring businesses to stay ahead with cutting-edge marketing strategies. ChoiceLocal has consistently delivered measurable growth for moving companies, leveraging a combination of SEO, PPC, and local service ads (LSA). Over the past two years, these efforts have significantly increased lead generation, website traffic, and cost efficiency despite market challenges. As a leader in mover marketing, ChoiceLocal ensures that moving businesses maximize their advertising potential.

SEO & Website Optimization: A Foundation for Long-Term Success
ChoiceLocal’s SEO strategies laid the groundwork for sustained growth. By focusing on website optimization, content development, and technical improvements, moving companies experienced major gains in organic traffic and lead generation.

2023 SEO Achievements:

82% year-over-year (YoY) increase in total leads from SEO and PPC combined.
Organic traffic surged by 36% YoY, bringing in more qualified visitors.
Website session duration increased by 121%, indicating stronger engagement.
Form submission rates rose by an impressive 450% YoY.

2024 SEO Results:

Organic traffic grew another 9% YoY, even as the industry saw an 11% decline.
SEO-driven lead generation increased by 11% YoY, continuing momentum from the previous year.
Businesses that optimized their websites saw a 49% increase in total lead inquiries.

These results demonstrate how ChoiceLocal’s SEO and website optimization efforts not only maintained but improved lead acquisition for moving companies, helping them stay ahead of competitors in the evolving world of mover marketing.

PPC Advertising: Maximizing Leads While Reducing Costs
Paid search advertising played a pivotal role in driving qualified leads while optimizing budget efficiency. ChoiceLocal refined PPC strategies to increase ad reach while lowering cost per lead (CPL).

2023 PPC Success:

PPC-driven leads increased by 310% YoY.
Cost per lead dropped by 40%, making ad spend more efficient.
A moving company booked $81,611 in revenue in a single month, achieving a $45.31 ROI per dollar spent on PPC.

2024 PPC Growth:

PPC-driven leads surged another 287% YoY, building on the previous year’s success.
Cost per booked move dropped by 25%, making PPC even more cost-effective.
One company saw PPC-driven revenue reach $80,911, a 342% increase from 2023.
Increasing budgets from $700 to $1,200 resulted in a 67% increase in conversions.

Through careful budget allocation, negative keyword refinements, and targeted PPC campaigns in high-performing metro areas, ChoiceLocal ensured that moving companies maximized every dollar spent on advertising. These tailored strategies solidify ChoiceLocal’s role as an industry leader in mover marketing.

Sustained Growth & Industry Outperformance
The cumulative impact of SEO, PPC, and strategic website optimization resulted in sustained business growth for ChoiceLocal’s moving company partners.

Metric	2023 Performance	2024 Performance	Two-Year Impact
Total Leads (Calls + Forms)	+82% YoY	+11% YoY	Over 100% growth
Organic Traffic	+36% YoY	+9% YoY	+45% increase
SEO Revenue Impact	$81,611 in one month	$80,911 total booked revenue	Over $160K revenue impact
PPC Leads Growth	+310% YoY	+287% YoY	Nearly 6X increase since 2022
Cost Per Lead Reduction	-40% YoY	-25% YoY	Significant cost savings

Conclusion: ChoiceLocal Delivers Consistent Growth
ChoiceLocal has demonstrated its ability to drive remarkable growth for moving companies through a blend of SEO, PPC, and website optimization. Despite economic downturns, businesses that partnered with ChoiceLocal in 2023 and 2024 continued to expand their customer base, reduce marketing costs, and increase overall revenue.

Key Takeaways:

SEO-driven leads and revenue continue to grow YoY.
PPC campaigns are more cost-efficient, delivering higher ROI each year.
Website optimizations and conversion strategies sustain long-term lead generation.
ChoiceLocal’s strategies consistently outperform industry benchmarks.

For moving companies looking to scale their business and increase profitability, partnering with ChoiceLocal provides a data-driven path to success. As a trusted expert in mover marketing, ChoiceLocal ensures that your business stays ahead of the competition. With a proven track record and a results-driven approach, our mover marketing strategies help businesses thrive even in a competitive landscape. Contact us today to learn how we can help your business achieve sustainable growth in the moving industry.