How ChoiceLocal Helped a junk removal home services company in Pittsburgh Achieve a 189% SEO Visibility Increase
Situation: A junk removal home services company in Pittsburgh faced significant challenges in maintaining visibility for “junk hauling” searches. Since launching their new website in late May 2024, organic search rankings for critical keywords had declined, leading to fewer job opportunities. With increased competition in the local market, the business needed a digital marketing solution to restore and improve its online presence.
Task: A junk removal home services company in Pittsburgh partnered with ChoiceLocal to enhance its search engine visibility and increase organic traffic. The primary goal was to regain lost ground in search rankings and boost impressions for “junk hauling” search terms. By improving SEO performance, the business aimed to generate more leads and mitigate the impact of declining visibility.
Action: ChoiceLocal implemented a strategic SEO campaign tailored to a junk removal home services company in Pittsburgh’s needs. The key initiatives included:
- Keyword Optimization: Increased the use of “junk hauling” throughout the website, ensuring it was placed in high-impact areas such as headings, meta descriptions, and content.
- Content Enhancement: Improved website content to provide more relevant and valuable information, increasing engagement and relevance for search engines.
- Technical SEO Adjustments: Made on-site adjustments to enhance website performance, ensuring faster loading times and improved user experience.
- Performance Tracking & Adjustments: Monitored key metrics through Google Analytics, adjusting strategies to maximize impact.
Results: The impact of ChoiceLocal’s SEO strategy was immediate and substantial. By December 2024, impressions for “junk hauling” searches had increased by 189% compared to June. Despite December being an off-peak month, it recorded the highest impression count since the site launch and ranked as the fourth-best month for “junk hauling” impressions throughout the entire year. This success demonstrated that with a strong SEO foundation and targeted adjustments, businesses could achieve rapid and meaningful results.
By leveraging ChoiceLocal’s expertise, a junk removal home services company in Pittsburgh was able to reclaim its online visibility, attract more potential customers, and solidify its position in the competitive junk removal market. This case study highlights how an effective SEO strategy can drive measurable success and long-term business growth.
