How ChoiceLocal Helped a Private Pay Home Care Provider Improve SEO Rankings and Increase Visibility

Situation:
A Private Pay Home Care Provider wanted to improve their SEO rankings to increase visibility and attract more clients. The provider needed clear evidence that SEO optimizations were delivering a return on investment. Locations were struggling to rank well in search results, making it difficult to reach families searching for home care services online.

Task:
The goal was to enhance search engine rankings for multiple locations, including established agencies and newly opened ones. ChoiceLocal was tasked with implementing SEO strategies that would drive keyword ranking improvements and ensure sustained growth for the provider’s online presence.

Action:
ChoiceLocal executed a strategic SEO plan, including:

Keyword Optimization: Tracking and optimizing thousands of relevant keywords to enhance search visibility.
Content Enhancements: Creating and refining location-specific pages to ensure they were fully optimized for search engines.
Technical SEO Improvements: Implementing best practices such as improving metadata, site speed, and internal linking structure.
New Location SEO Support: Assisting newer locations with building online authority and gaining initial keyword rankings quickly.

Result:
The SEO efforts led to impressive results across multiple locations:

A larger location saw an average keyword ranking improvement of 12.5 positions after additional keyword tracking and optimizations.
A mid-sized location, which opened in 2024 with no previous Google authority, achieved an 11.9 position improvement in keyword rankings.
A new location that launched in August 2024 began SEO work immediately, resulting in 42 additional ranking keywords within three months and securing position 5 for “Home Care” and position 11 for “In Home Care”.
Across nine locations of varying sizes, ChoiceLocal’s SEO strategies consistently improved rankings, demonstrating effectiveness for both established providers and brand-new agencies.
Among the nine locations analyzed, the overall keyword ranking positions improved by 34.7% on average, showcasing significant growth in search visibility.
The largest location saw a 37.9% improvement in rankings, while mid-sized locations experienced an increase of 30.5%.
Newly opened locations, which had no prior authority on Google, saw an average ranking increase of 27.2%, proving that SEO efforts can deliver rapid results for emerging businesses.
Companies saw a 41% increase in top 3 search result rankings on Google, ensuring higher visibility for high-intent searches.
There was a 157% increase in top 10 search rankings on Google, significantly improving exposure for competitive industry keywords.
The provider experienced a 193% increase in top 100 rankings in Google search results, showcasing the widespread impact of the SEO strategy.
As search rankings improved, lead flow increased significantly, resulting in more inquiries and consultations for home care services.
The improved keyword rankings directly contributed to higher organic traffic, allowing the provider to reach more families in need of care and convert more leads into clients.

By leveraging ChoiceLocal’s expertise, the Private Pay Home Care Provider successfully increased organic search visibility, ensuring that more families in need of care services could find them online. These results highlight the power of strategic SEO in driving measurable growth for home care businesses and boosting overall lead generation.