How ChoiceLocal Helped a School Franchise Expand and Attract More FamiliesSituation
A growing educational franchise was struggling to attract new families to their locations and expand their reach. Despite offering high-quality lessons and a strong local reputation, their online presence was not generating enough inquiries and bookings. They faced stiff competition from other schools and recreational centers, and their marketing efforts were not delivering the expected return on investment. The franchise needed a data-driven digital marketing partner to help them increase brand awareness, drive more website traffic, and convert online visitors into paying customers.
Task
ChoiceLocal was tasked with creating and executing a comprehensive digital marketing strategy to help the school franchise grow. The goal was to improve their online visibility, generate high-quality leads, and increase enrollments at multiple franchise locations. This required optimizing their website, enhancing their search engine rankings, leveraging paid advertising, and implementing targeted social media campaigns to engage families looking for lessons.
Action
ChoiceLocal implemented a multi-faceted marketing strategy tailored to the school franchise’s specific needs:
Search Engine Optimization (SEO): Optimized the website for local searches, ensuring that parents searching for lessons in their area could easily find the franchise. This included keyword optimization, technical SEO improvements, and content creation focused on safety, lesson benefits, and franchise-specific offerings.
Pay-Per-Click (PPC) Advertising: Launched targeted Google Ads campaigns to reach parents actively searching for classes. The ads were optimized for conversions, directing users to dedicated landing pages with easy booking options.
Social Media Marketing: Developed engaging social media content and ads on Facebook and Instagram, highlighting success stories, customer testimonials, and promotions to attract new families.
Website Optimization & Conversion Rate Optimization (CRO): Improved the website’s design and functionality, making it more user-friendly and increasing the number of inquiries and enrollments.
Reputation Management: Encouraged satisfied customers to leave positive reviews on platforms like Google and Facebook, boosting credibility and attracting more families.
Result
Within six months, the educational franchise saw remarkable improvements in their marketing performance:
40% increase in website traffic, leading to more inquiries from parents looking for lessons.
35% increase in online registrations, resulting in higher enrollment rates at multiple franchise locations.
50% improvement in search rankings, making them one of the top search results for lessons in their service areas.
Significant ROI from PPC campaigns, with a lower cost-per-lead and increased conversion rates.
Stronger brand presence on social media, with higher engagement and a growing community of satisfied customers sharing their experiences.
By partnering with ChoiceLocal, the school franchise achieved their goal of expanding their reach, attracting more families, and increasing enrollments across their locations. With a customized marketing strategy focused on measurable results, they are now positioned for sustained growth and long-term success.
Ready to Grow Your Business?
If you’re looking for a proven digital marketing partner to help you generate leads, improve brand awareness, and grow your franchise, ChoiceLocal is here to help. Contact us today to learn how we can create a customized marketing strategy tailored to your business needs.
