How ChoiceLocal Transformed a Home Care Franchise System with Local SEO
Situation
A home care franchise system, which is a leading provider of in-home care services, faced a challenge in increasing online visibility and driving more organic traffic to its website. With multiple franchise locations across the country, the company needed a more effective strategy to enhance its local search rankings and generate high-quality leads. Their existing website structure was limiting local SEO potential, resulting in missed opportunities for franchise locations to attract potential clients searching for in-home care services online.
Task
The primary goal was to improve the local SEO strategy by restructuring the website into a multi-site network. This would allow each franchise location to have a dedicated online presence, better optimizing their visibility in local search results. Additionally, Executive Home Care aimed to increase organic traffic, improve keyword rankings, and ultimately drive more leads and conversions for each location.
Action
ChoiceLocal implemented a comprehensive local SEO strategy tailored to a home care franchise system needs. The following key steps were taken:
Website Restructure: Converted the website into a multi-site network, ensuring each franchise had a dedicated, optimized web presence.
Local SEO Enhancements: Optimized all home pages with localized content and keywords, ensuring relevance for local search queries.
Google Business Profile Optimization: Created and optimized Google Business Profiles for all franchise locations to improve local search visibility.
On-Site & Off-Site SEO: Implemented best practices for both on-page SEO (such as metadata optimization and content enhancements) and off-page SEO (such as backlinks and directory listings).
Google Postings & Tracking: Published optimized Google Posts to increase engagement and visibility while implementing Google Analytics tracking to monitor and refine strategies.
Lead Generation Focus: Redirected calls and leads directly to local offices to improve conversion rates and customer engagement.
Result
The impact of ChoiceLocal’s SEO strategy was significant:
346% increase in organic traffic within the first month of the partnership.
44% year-over-year growth in organic traffic, proving sustained success and continuous improvement.
Improved keyword rankings across multiple locations, including those that were only part of the basic SEO program.
Higher traction in local search rankings, with franchise locations on the Advanced SEO program experiencing even greater gains due to deeper optimization efforts.
Conclusion
By partnering with ChoiceLocal, a home care franchise system transformed its online presence, significantly improving local SEO performance and organic traffic. The strategic shift to a multi-site network and a robust SEO approach enabled the company to generate more leads and strengthen its brand visibility across multiple locations. As ChoiceLocal continues to optimize and refine SEO strategies, a home care franchise system is positioned for even greater digital growth and success.
