At ChoiceLocal, We Give Employees Free Rein to Give
You don’t often hear parables being used in modern communication, but they can be memorable for sharing morals or principles. Don’t confuse them with fables – as in Aesop’s Fables – which generally employ talking animals, plants and other inanimate objects.
Parables contain human characters, and one of the most famous is in the Bible. It’s the Parable of the Two Sons, but you don’t have to be a parent or churchgoer to relate to it. It’s a story involving disobedience. We’ve all had that moment when as children we chose to disobey. It could have been at home or school while we did as we pleased without thinking of others. Essentially, we did our own thing.
By the time Jesus finished sharing that parable, he had connected the story to some hypocritical religious leaders. Their failure to respond to others had consequences. Namely, faith without action is worthless.
Here at ChoiceLocal, giving and sacrifice is embedded in our DNA. Every day fellow teammates – as we call each other – are constantly giving of ourselves. Sure, we each have our own set of work to complete, but there’s a deep-seated attitude toward donating our time and talents to help one another with tasks.
As you can imagine, this mindset translates into amazing customer service for our partners. But we do more than just help partners grow – we help our community. Since our founding in 2014, we’ve collaborated with several charities, including Habitat for Humanity, Mary’s Meals, Water First, Cornerstone of Hope and local food banks.
In addition, our founder, Joe Soltis, and his wife, Becky, created the Benjamin Isaac Foundation in honor of their late son. The foundation’s goal is to help kids who are in physical, emotional and spiritual need by donating 10 percent of our profits to assist 10,000 kids each year.
We know as employees we have an obligation to better the world around us, and we take that calling seriously.
Consider the person who declares to be a dedicated sports fan. He doesn’t sit on his hands, remain motionless and speak not a word. Rather, he wears his colors, cheers, screams, pumps his fists and high-fives friends. He’s involved. He’s alive with passion and enthusiasm. He gives of himself to a greater good – the success of his team.
We aim to give to others in the same way.
Everybody wants freedom and a choice, but with that comes a responsibility.
At ChoiceLocal, our way of giving confirms the parable we write about ourselves and which son from the story we choose to be.
About ChoiceLocal
ChoiceLocal is a franchise marketing agency dedicated to leading a purpose-driven business as the first and only franchise marketing agency with a money-back guarantee. This has led to successful partnerships with over 50 franchise brands and a spot on the Inc. 5000 fastest-growing companies. Our core values are driven not only by the digital marketing work that is done but reflected by each person who becomes a teammate; we volunteer in our local communities every quarter and make a difference to those around us. Named a top workplace for four years straight, ChoiceLocal is dedicated to making the lives of everyone we are involved with better.
