Tips for Handling GBP Video Verification

by Barra Terrigno, Local Listings Manager

As most people know, Google used to allow users to verify their business for Google Business Profile via postcards. Unfortunately, due to spamming issues, Google has eliminated that option. Currently, most businesses will have the option to verify their company via a phone/text call, email or business video verification. As a note, not all these options will be made available to you. It will depend on the business and the vertical. If your only option is video verification, we know this can be a challenging and intimidating process. Here are some tips and links to GBP Video Verification Best Practices that can help you with this process.

Preparation is key

To ensure a smooth experience with GBP Video Verification, it’s crucial to prepare in advance. Start by gathering all necessary documents, such as a valid ID or business license, ensuring they are up-to-date and match the details on your account. Setting up in a quiet, well-lit location with a neutral background is equally important, as it creates a professional impression and minimizes distractions.

Follow instructions

Before starting the verification, test your device to ensure the camera and microphone function correctly, and confirm you have a stable internet connection. When following the instructions, pay close attention to both on-screen prompts and verbal directions. If you’re asked to show a document or perform specific actions, hold items steady and make sure they are clearly visible within the camera frame. Proper lighting and clear framing are essential to making any documents legible.

While filming

During the GBP Video Verification session, avoid interruptions or multitasking. Should any technical issues arise, remain calm; Google often allows retries, and you can reach out to support if needed. Be prepared to show proof of operation, such as signage or inventory, in addition to providing the business address.

Special tips

Make sure the user doing the video has access to the listing you need verified.
Keep your video short, between 30-60 seconds is ideal. Google says you can make it longer, but we have found these error out.
Do not show any faces.
Show your business documents like a business license, utility bill, tax documents that show your name & address that matches your Google Business Profile. If your information does not match exactly, Google will not approve your submission.
Use Chrome to upload video, not Safari.
Practice your video so you have your timing down.
This may take multiple uploads to go through Google approval so be prepared to possibly have to upload this multiple times.
Here is a handy walk-through video: https://www.youtube.com/watch?v=NOUUV0cJ-6Y

Remember, the GBP Video Verification process is designed to validate your business for security and compliance purposes – Google is here to help. And if your verification attempt fails, review any feedback from Google to identify and address the issue before retrying. By staying prepared, attentive, and professional throughout the process, you can significantly increase your chances of completing Google’s video verification successfully.

About ChoiceLocal

ChoiceLocal is a franchise marketing agency dedicated to leading a purpose-driven business as the first and only franchise marketing agency with a money-back guarantee. This has led to successful partnerships with over 50 franchise brands and a spot on the Inc. 5000 fastest-growing companies. Our core values are driven not only by the digital marketing work that is done but reflected by each person who becomes a teammate; we volunteer in our local communities every quarter and make a difference to those around us. Named a top workplace for four years straight, ChoiceLocal is dedicated to making the lives of everyone we are involved with better.