Year: 2021

A/B Testing Explained Graphic

A/B Testing Explained

What Is A/B Testing, and How Heavy Do You Rely on Its Results? A/B testing is one of the easiest and most straightforward ways to get meaningful insights that improve PPC performance. A/B testing is a split test that shows two different versions of something to two other people – so one person will get …

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PPC Search Mistakes to Avoid

Avoid These PPC Search Mistakes to Keep Your Campaigns Running Smoothly PPC is a great lower-funnel marketing tactic advertisers can leverage to target potential customers while they are actively searching for your service or product. However, investing in PPC does not guarantee you will drive leads or sales. Below are some common mistakes to avoid …

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PPC Marketing for Beginners

What Is PPC Marketing? Pay Per Click, also known as PPC marketing, refers to an online paid search campaign where advertisers place keyword bids related to their products or services. When someone clicks on one of these ads, they’re taken directly to the advertiser’s website. When searching the web, two different results come up: PPC …

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