Advertisers Switching from News Outlets to Social Media Platforms Aids Franchise Digital Marketing
Just a few weeks ago, CNN published a story, “News outlets are collapsing as advertisers flock to social media platforms. It has major implications for society.” This spoke of an interesting trend, one that should come as no surprise. But rather than lament the disinterest in traditional news outlets, it speaks of opportunity in franchise digital marketing. The rise of social media platforms, with their vast user bases and highly targeted advertising capabilities, has captured the attention of advertisers seeking to reach specific demographics with personalized messages. From Facebook to Instagram, Twitter to TikTok, these platforms grant advertisers unparalleled access to potential customers, often at a fraction of the cost of traditional advertising channels.
Digital Shift Provides Opportunity
As advertisers increasingly shift their focus from news outlets to social media platforms, digital marketing companies are uniquely positioned to offer valuable assistance to franchise clients navigating this evolving landscape. This transition presents an opportunity for digital marketers to leverage their expertise and help franchise businesses effectively reach and engage with their target audiences in the digital space.
Effective Targeting Through Social
One of the key advantages digital marketing companies bring to franchise clients is their ability to harness the power of social media advertising. With platforms like Facebook, Instagram, and LinkedIn offering highly targeted advertising options, marketers can tailor campaigns to specific demographics, interests, and geographic locations, ensuring maximum relevance and impact for franchise businesses. By creating compelling ad content and leveraging sophisticated targeting tools, digital marketers can help franchise clients drive brand awareness, increase foot traffic, and boost sales.
Helping Franchises in Other Ways
Moreover, franchise digital marketing companies can assist clients by implementing comprehensive digital marketing strategies that encompass not only social media advertising but also search engine optimization (SEO), email marketing, content creation, and more. By taking a holistic approach to digital marketing, marketers can ensure that franchise businesses have a cohesive and integrated online presence that effectively communicates their brand message and values across multiple channels.
Reputation Management is Part of the Mix
Another area where digital marketing companies can add value to franchise clients is with reputation management and online reviews. With the proliferation of review sites and social media platforms, maintaining a positive online reputation is crucial for franchise businesses. Digital marketers can help franchise clients monitor and respond to online reviews, engage with customers on social media, and proactively manage their online presence to cultivate a positive brand image and foster customer loyalty.
Leveraging and Adapting
As advertisers continue to shift their advertising dollars from traditional news outlets to social media platforms, digital marketing companies play a vital role in helping franchise clients adapt to this digital-first landscape. By leveraging their expertise in social media advertising, implementing comprehensive digital marketing strategies, and managing online reputation, digital marketers empower franchise businesses to thrive in the age of social media advertising.
About ChoiceLocal
ChoiceLocal is a franchise marketing agency dedicated to leading a purpose-driven business as the first and only franchise marketing agency with a money-back guarantee. This has led to successful partnerships with over 50 franchise brands and a spot on the Inc. 5000 fastest-growing companies. Our core values are driven not only by the digital marketing work that is done but reflected by each person who becomes a teammate; we volunteer in our local communities every quarter and make a difference to those around us. Named a top workplace for four years straight, ChoiceLocal is dedicated to making the lives of everyone we are involved with better.
