By Maggie Rodriguez Relevancy is key for organic search to be successful. Organic search has often been the priority for businesses looking to see ranking results. Businesses who wanted to be found online by potential consumers used title tags, meta descriptions, and URLs sprinkled with the right number of industry-specific keywords to show up at […]
Intelligent Search and What It Means for Organic Rankings Read More »
By Joe Soltis Our mission at ChoiceLocal is to Help Others. For our client partners, this means that we MUST be proving a hard and substantive ROI from the investments they are making in local franchise marketing dominance with ChoiceLocal. In doing work for hundreds of local business, what we have learned is that our
Franchise Marketing: Tying Each Lead to Closed Business with ChoiceLocal BusinessHub Read More »
By Sara Smith Why Focus on SEO? In 2017, SEO matters more than ever for small businesses. While you may hesitate in this up-front investment in money or resources in SEO, know that this approach has long-term staying power and a proven ROI. More and more consumers are looking to the internet for research on
Everyday SEO for the Busy Individual Read More »
By Greg Soltes I work in a company that currently has 32 employees (two of which are interns.) Of those 32 individuals, I am the only one without any sort of marketing experience. The most marketing knowledge I have extends to my Marketing 101 class back in college. From that course, the only real thing
Digital Marketing Matters – A Non-Marketer’s Perspective Read More »
By Shawn Hanak With the coming of summer, baseball season is back in full swing. So now I’ll do my best to relate America’s pastime to your pay per click (PPC) campaigns. It’s time to step up to the plate in our campaigns and hit them out of the park! Single – Campaign Creation You
Rounding the Bases: Knock Your PPC Campaigns Out of the Park This Summer Read More »
By Ali Dieken There are many do’s and don’ts associated with brand management and social media management for small businesses. Learn about the basics from our infographic below:
Do’s and Don’ts of Social Media – Infographic Read More »
By Sara Smith Choose Your Weapon While many small and mid-sized businesses (SMBs) buy into common misconceptions that digital marketing can only be utilized by big brands who can afford to score Super Bowl commercial air time, SMBs can effectively use digital marketing to drive awareness, engagement and most importantly, revenue. When launching digital marketing
Hit the Digital Marketing Bullseye in 2017 Read More »
By Shawn Hanak It’s the New Year, and with every New Year we make resolutions (and try to keep them for more than two weeks) to try and better ourselves. We should also make these resolutions for our Paid Search accounts. With the coming of 2017 comes a fresh, clean start and since resolutions are
Auld Lang Syne In To Your PPC Accounts: A Paid Search New Years Resolution Read More »
By Alex Darling When we do on-page SEO optimizations for our clients, we look at two big places changes can be made. There is the data on the page – what people see and interact with normally, and the ‘hidden’ data, called metadata, which describes the page without directly displaying anything to the users. On-page
On-Page Metadata and SEO: What Matters and Why Read More »
By Joe Kneale While attending a conference for one of our largest partners, Keynote Speaker Troy Hazard (www.troyhazard.com), talked about change. His comments percolated some observations our team has made. As a result, I decided to provide a brief respite from our regularly scheduled internet marketing programming to share some thoughts about something that affects
Committing to Change: The Silver Bullet For Business Growth Read More »
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