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A Look Back at How 2024 Shaped Digital Marketing As we marvel at how another year has passed, we’re also amazed as we look back on how digital marketing evolved in the past 12 months. Several key digital marketing trends emerged, reflecting evolving consumer behaviors, technological advancements, and shifts in the media landscape. Let’s take […]

Reliable Recruiting Solutions for Your Business in Franchise Marketing If you’re looking for a reliable recruitment strategy in franchise marketing, ChoiceLocal offers comprehensive solutions tailored to help you attract and hire top-tier talent. Our recruiting services focus on making the hiring process easier and more effective for franchise networks, providing an affordable approach to sourcing

Celebrating You this Thanksgiving Season At this Thanksgiving season, we want to take a moment to express our heartfelt gratitude for your continued support and partnership throughout the year. This season reminds us of the importance of community, connection, and the spirit of giving – and we are incredibly thankful for the opportunity to serve

Tips for Handling GBP Video Verification by Barra Terrigno, Local Listings Manager As most people know, Google used to allow users to verify their business for Google Business Profile via postcards. Unfortunately, due to spamming issues, Google has eliminated that option. Currently, most businesses will have the option to verify their company via a phone/text

A Chat With Our Director of PPC As ChoiceLocal’s Director of PPC, Karl Bartling III has spent the past decade building and managing paid advertising efforts, funnel development, and marketing strategies. His work spans global brands, local businesses, and major entrepreneurs like Kevin Harrington from Shark Tank. We sat down with Karl to discover how

ChoiceLocal Wins NorthCoast 99 Award for 5th Consecutive Year as Best Workplace ChoiceLocal has once again been named a winner of the NorthCoast 99 Award for the fifth year in a row. This prestigious recognition, sponsored by ERC, celebrates the top 99 workplaces in Northeast Ohio that excel in creating outstanding environments for their employees.

Stretching Your PPC Budget During Difficult Times Businesses in every industry are under growing pressure to account for every dollar spent on their Google Ads budget. Even paid search advertising, a fundamental element of digital marketing strategies, is feeling the impact of these budget reductions. That’s why maximizing paid search ROI during times of shrinking

Social Media is Changing in Order to Thrive The days of social media relying solely on advertising are disappearing. In fact, the entire industry is rapidly evolving to address changing user preferences, regulatory challenges, and technological advancements. By diversifying content formats, focusing on privacy, exploring new revenue streams, and investing in emerging technologies like AI

At ChoiceLocal, We Give Employees Free Rein to Give You don’t often hear parables being used in modern communication, but they can be memorable for sharing morals or principles. Don’t confuse them with fables – as in Aesop’s Fables – which generally employ talking animals, plants and other inanimate objects. Parables contain human characters, and