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What Makes a High-Quality External Link in Franchise Digital Marketing? When it comes to franchise digital marketing, building credibility isn’t just about what’s on your own website – it’s also about the connections you make. External links play a huge role in shaping your content’s authority, improving SEO, and giving your audience access to valuable […]

Why Digital Marketing Is Essential for Small, Local Franchises Running a local franchise comes with unique challenges. While you benefit from brand recognition, you still need to attract and retain customers in your specific market. That’s where digital marketing comes in. Whether you own a franchise store or a service-based business, having a strong online

What Does a Franchise Marketing Account Executive Do? At the heart of a successful franchise marketing campaign is the Account Executive. This role acts as the bridge between clients and marketing teams, ensuring campaigns are not only executed efficiently but also aligned with the client’s goals. Let’s dive into the responsibilities, skills, and impact of

PPC Trends to Watch for in 2025 in Franchise Digital Marketing As 2025 unfolds, the landscape of pay-per-click (PPC) advertising continues to evolve in franchise digital marketing. With advancements in technology, changes in consumer behavior, and updates from major platforms, staying ahead of these trends is critical for businesses aiming to maximize their digital marketing