The Importance of Call Tracking: A Local Marketing Agency Guide

By Ali Dieken Businesses, despite a long trend toward digital communication, still rely heavily on phone calls to solidify leads and communication with clients. One of the chief ways that ChoiceLocal, a leading local marketing agency, works to track leads and review calls is with call tracking software. Call tracking is incredibly useful for keeping

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How Does A Website Work?

Infographic by Ali Dieken Information sourced from Alex Darling Recently one of our technical SEO gurus, Alex Darling, gave a presentation detailing for all of us the intricacies of how a website works. Fortunately for us, Alex is excellent at making difficult subjects easy for almost anyone to understand and Ali is a true infographic

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Emulate Other Successful Sites in Your Niche for Better Conversion Rates

By Phil Van Treuren A website that consistently delivers qualified leads and revenue to your local business is the aggregation of many important elements: engaging content, good search engine optimization and relevant link building. These are just a few of the things that make up a successful digital strategy. Conversion rate optimization (or CRO for

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