Franchise Marketing: Everything You Need to Know About Google Algorithm Updates to Drive Digital Leads to your Business

By Dan Price Infographic by Ali Dieken How important is it to know the vast history of Google’s algorithm updates? Since Google’s eclipse into the search engine universe a multitude of major updates, as well as thousands of smaller daily ones, have been made to fine tune the Google megabeast. From reacting to the activity […]

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Understanding Your Tackle Box: A Digital Marketing Strategy

By James Bischoff At ChoiceLocal we provide hyper-localized digital marketing services. Although that statement seems straightforward, I also understand that we operate in an industry shrouded in confusion and contempt. A combination of misinformation and outright lies from fly-by-night “digital marketers” has fostered a landscape where you’ve likely been burned by a previous digital marketing

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The Importance of Call Tracking: A Local Marketing Agency Guide

By Ali Dieken Businesses, despite a long trend toward digital communication, still rely heavily on phone calls to solidify leads and communication with clients. One of the chief ways that ChoiceLocal, a leading local marketing agency, works to track leads and review calls is with call tracking software. Call tracking is incredibly useful for keeping

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How Does A Website Work?

Infographic by Ali Dieken Information sourced from Alex Darling Recently one of our technical SEO gurus, Alex Darling, gave a presentation detailing for all of us the intricacies of how a website works. Fortunately for us, Alex is excellent at making difficult subjects easy for almost anyone to understand and Ali is a true infographic

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Emulate Other Successful Sites in Your Niche for Better Conversion Rates

By Phil Van Treuren A website that consistently delivers qualified leads and revenue to your local business is the aggregation of many important elements: engaging content, good search engine optimization and relevant link building. These are just a few of the things that make up a successful digital strategy. Conversion rate optimization (or CRO for

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