Home Health Marketing Ideas: Search Engine Optimization & PPC

It is a common challenge for home care companies and home care franchises to find cost-effective ways to grow their patient volume outside of referrals from hospitals, doctors, physical therapy centers and other medical referral sources.  With the 54% increase in search queries in search engines such as Google for home care related terms in

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4 Simple Physician Marketing Strategies Doctor’s Offices Can Use

Driving new patient volume through physician marketing can be similar than you may think.  Here are 4 strategies you can implement now that will send new patients to your practice in volume. 1. Search Engine Optimization – Update the title tags, h1 tags and meta description tags on your website with top searched terms related to

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Medical Practice Marketing: The Power of The Email Address

Daily we talk with physician offices across the country and we often find that only the most advanced practices are fully utilizing the power of their patients and prospective patients email address.  Obtaining the email address of your patients and 1st time appointment requests has the following advantages: Obtain a 21% improvement in the conversation

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Using Marketing Automation to Improve Booked Procedures

Physician practices that offer patients consultations and introductory appointments that lead to booked procedures such as laser eye surgery, dental surgery, cosmetic surgery, and orthodontic work have a lost opportunity with patients that come in for an initial consultation, are medically a fit for the procedure, but then never end up doing the procedure with their practice.  Using,

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