'Twas the Night

‘Twas the Might of Your Business

‘Twas the Might of Your Business

‘Twas the might of your business, in the digital space,
Franchise owners were dreaming, their hearts in a race.
The websites were optimized with keywords with care,
In hopes that high rankings soon would be there.

The marketers wrestled with ideas in their heads,
They envisioned conversions while snug in their beds.
And the SEO expert, with strategy in sight,
Had just settled down to log out of the site.

When out on the web, there arose such a roar,
I just had to check – was it a 404?
Away to the analytics dashboard I flew,
To check on the metrics and see what was true.

The moon on my desktop of virtual snow,
Gave a luster of data to objects below.
When, what to my numbering eyes should appear,
But a surge in website traffic, that much was clear!

With a savvy campaign, so lively and quick,
I knew in a moment, it must be St. Click.
More rapid than eagles, the leads they came,
And he whistled and shouted, calling helpers by name.

“Now, Google! Now, Facebook! Now, Instagram and LinkedIn!
On, Twitter! On, Pinterest! On, YouTube, begin!
To the top of the search results, pages Google shall crawl!
Now cache away, cache away, cache away all!”

As leads turn into conversions hereby,
Never meet with an obstacle; they’re full in supply.
So up to the SERPs the rankings they flew,
With a sleigh full of strategies and St. Click, too.

And then, in a twinkling, I heard on my screen,
The prancing and pawing of each little scheme.
As I drew in my breath and was clicking around,
Down the funnel, St. Click entered the background.

He was dressed in analytics, from his head to his foot,
And his clothes were all branded with logos to boot.
With a bundle of reports that no one could hack,
He looked like a marketer who made an impact.

His eyes weren’t wrinkled! His insights, not scary!
His data-driven sleigh – more facts than a library!
His droll little mouth was drawn up long ago,
Engineered through AI or a ChatGPT pro.

The stump of a pixel he held tight in his hand,
And the data pulled out of his head on command.
He had a broad face and seemed kind of wealthy
(but nothing compared to Taylor or Kelce).

He spoke not a word, the PC went berserk,
He filled all the pipelines, then turned with a smirk.
And laying his finger on columns and rows,
And giving a nod, franchise rankings rose!

He sprang from my display, where his team looked official,
And away they all flew, it was so beneficial.
But I heard him exclaim, he was ever so vocal,
“Happy marketing to all, you’ll do well with ChoiceLocal!”

About ChoiceLocal
ChoiceLocal is a franchise marketing agency dedicated to leading a purpose-driven business as the first and only franchise marketing agency with a money-back guarantee. This has led to successful partnerships with over 50 franchise brands and a spot on the Inc. 5000 fastest-growing companies. Our core values are driven not only by the digital marketing work that is done but reflected by each person who becomes a teammate; we volunteer in our local communities every quarter and make a difference to those around us. Named a top workplace for four years straight, ChoiceLocal is dedicated to making the lives of everyone we are involved with better.

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