Why Social Media Search Optimization is the Next Big Thing at our Franchise Marketing Agency
Those of us in digital marketing hardly need another acronym, but the rise of SMSO – that’s social media search optimization – has become too big to ignore. While SEO has long been a staple for improving website rankings on search engines like Google, SMSO optimizes content for discovery within social media networks. It marks a significant evolution in the digital landscape as franchises increasingly recognize the importance of enhancing their visibility on social media platforms. Our franchise marketing agency promises to be at the forefront.
Social Search is Growing
As social media platforms dominate online communication and information-sharing, the need for effective SMSO strategies has become paramount. Just last year, Google announced that 40 percent of Gen Z uses TikTok and Instagram for search instead of Google. Traditional SEO tactics may still be relevant, but the unique algorithms and user behaviors on social platforms demand specialized approaches.
How To Optimize Social
SMSO involves crafting content that resonates with social media algorithms, emphasizing engagement metrics like likes, shares, comments, and click-through rates. Tailoring content to align with each platform’s distinct features and audience preferences is crucial. Hashtags, for instance, play a pivotal role in SMSO, aiding in content categorization and discovery. Businesses leverage trending hashtags to enhance the visibility of their posts and engage with broader audiences.
Furthermore, the rise of multimedia content, such as videos and visually appealing graphics, has reshaped the SMSO landscape. Platforms like TikTok and Instagram prioritize visually stimulating content, and marketers have adapted by creating engaging videos and aesthetically pleasing images to capture user attention.
Boost Engagement
The real-time nature of social media requires our franchise marketing agency to have a nimble and responsive approach to SMSO. Monitoring trending topics, participating in relevant conversations, and adapting strategies based on user feedback are integral to success.
Franchises that effectively harness the power of SMSO increase their social media visibility and build stronger connections with their audience, fostering brand loyalty and trust in an era where digital presence is synonymous with credibility and influence. The rise of SMSO signifies a paradigm shift, where success is not solely determined by search engine rankings but also by the ability to navigate and thrive in the dynamic realm of social media.
About ChoiceLocal
ChoiceLocal is a franchise marketing agency dedicated to leading a purpose-driven business as the first and only franchise marketing agency with a money-back guarantee. This has led to successful partnerships with over 50 franchise brands and a spot on the Inc. 5000 fastest-growing companies. Our core values are driven not only by the digital marketing work that is done but reflected by each person who becomes a teammate; we volunteer in our local communities every quarter and make a difference to those around us. Named a top workplace for four years straight, ChoiceLocal is dedicated to making the lives of everyone we are involved with better.
