Stretching Your PPC Budget During Difficult Times Businesses in every industry are under growing pressure to account for every dollar spent on their Google Ads budget. Even paid search advertising, a fundamental element of digital marketing strategies, is feeling the impact of these budget reductions. That’s why maximizing paid search ROI during times of shrinking

Social Media is Changing in Order to Thrive The days of social media relying solely on advertising are disappearing. In fact, the entire industry is rapidly evolving to address changing user preferences, regulatory challenges, and technological advancements. By diversifying content formats, focusing on privacy, exploring new revenue streams, and investing in emerging technologies like AI

At ChoiceLocal, We Give Employees Free Rein to Give You don’t often hear parables being used in modern communication, but they can be memorable for sharing morals or principles. Don’t confuse them with fables – as in Aesop’s Fables – which generally employ talking animals, plants and other inanimate objects. Parables contain human characters, and

Elevate Your Franchise with AI Appointment Booking Staying ahead in marketing means leveraging the latest technology. ChoiceLocal’s AI Appointment Booking, part of our Sales Appointment+ service, is a game-changer for franchisors. This innovative tool maximizes lead conversion through immediate follow-up via text messaging, boasting a 90% read rate within 3 minutes. By engaging leads instantly,

Benefits of Automated Reporting Automated reporting on a company’s marketing analytics is a game-changer in understanding lead sources and optimizing marketing strategies. By leveraging automation, businesses can gain timely, accurate, and actionable insights, which are crucial for making informed decisions. Let’s explore why automated reporting is so beneficial. Accuracy and Consistency Manual reporting is prone