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How Does A Website Work?

Infographic by Ali Dieken Information sourced from Alex Darling Recently one of our technical SEO gurus, Alex Darling, gave a presentation detailing for all of us the intricacies of how a website works. Fortunately for us, Alex is excellent at making difficult subjects easy for almost anyone to understand and Ali is a true infographic […]

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Emulate Other Successful Sites in Your Niche for Better Conversion Rates

By Phil Van Treuren A website that consistently delivers qualified leads and revenue to your local business is the aggregation of many important elements: engaging content, good search engine optimization and relevant link building. These are just a few of the things that make up a successful digital strategy. Conversion rate optimization (or CRO for

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Eating Your Own Dog Food, the Cobbler’s Kids, and the Texas Law Hawk

By Joe Kneale One problem shared by every marketing agency that I’ve ever been close to is executing their own marketing. It sounds ironic, or even a bit hypocritical, that companies claiming to be marketing experts should stumble with their own marketing, but with very few exceptions, digital marketing agencies struggle. The challenge it would

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