This Washington Times home care article about Medicare’s 14% cuts and their impact on the home care industry points out some startling facts. The good news is that is most home care companies can improve their patient volume and their patient mix there is still a very strong path to great patient care and profitability. […]
How to Beat the 14% Medicare Home Care Cuts Read More »
It is a common challenge for home care companies and home care franchises to find cost-effective ways to grow their patient volume outside of referrals from hospitals, doctors, physical therapy centers and other medical referral sources. With the 54% increase in search queries in search engines such as Google for home care related terms in
Home Health Marketing Ideas: Search Engine Optimization & PPC Read More »
Driving new patient volume through physician marketing can be similar than you may think. Here are 4 strategies you can implement now that will send new patients to your practice in volume. 1. Search Engine Optimization – Update the title tags, h1 tags and meta description tags on your website with top searched terms related to
4 Simple Physician Marketing Strategies Doctor’s Offices Can Use Read More »
Daily we talk with physician offices across the country and we often find that only the most advanced practices are fully utilizing the power of their patients and prospective patients email address. Obtaining the email address of your patients and 1st time appointment requests has the following advantages: Obtain a 21% improvement in the conversation
Medical Practice Marketing: The Power of The Email Address Read More »
Being a leading local marketing firm we are often asked the question as to which local marketing tactics our clients should use to drive leads and appointment requests to their physician practice, dentist practice, ophthalmology practice, home care company or home improvement company. The answer varies depending on a few things related to goals, budgets, and
Which local marketing tactics drive leads? Read More »
Getting your medical practice positive reviews online is one of the most powerful aspects of medical practice marketing. Building up your online reviews has 4 very clear benefits: If you have more 5-star and 4-star reviews that your competition, and an overall higher rating, you will obtain more new patients through increased trust in your
Building Up 5 Star Medical Practice Reviews Read More »
Whether you are doing paid search to do physician marketing, home care marketing, or home improvement marketing, or marketing for any local business, the pay per click best practices below can be used to power your business forward. Step 1 – Set Up Your AdWords Account Simply go to http://www.google.com/adwords/, and sign up. Pick your
Local Paid Search Best Practices for Local Marketing Read More »
A home care company can receive a dramatic boost from home care marketing that focuses on search engines with home care marketing search engine optimization. If you are a home care company and you are not showing up within the first page of results in the search engines like Google, Yahoo Bing, you are losing
Home Care Marketing Search Engine Optimization Read More »
Physician practices that offer patients consultations and introductory appointments that lead to booked procedures such as laser eye surgery, dental surgery, cosmetic surgery, and orthodontic work have a lost opportunity with patients that come in for an initial consultation, are medically a fit for the procedure, but then never end up doing the procedure with their practice. Using,
Using Marketing Automation to Improve Booked Procedures Read More »
As a physician practice if you are using a local marketing firm, or if you are doing your marketing in-house you must have a website and you must be doing local seo on your website in order to obtain new patients. In ChoiceLocal’s complete physician marketing strategies guide we go into great detail on how
Physician Marketing Strategies With Local SEO Read More »
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