3 Creative Ways to Generate Online Reviews for Your Business Online Reviews Can Help You Gain New Customers, Fine-Tune Your Business Practices, and Establish Trust with Future Customers. by Maggie Hopkins I may just be a product of my generation, but I won’t order a sandwich without looking up a restaurant’s reviews, let alone make […]
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The Anatomy of Search Engine Results Pages (SERPS) How to Tailor Your Digital Marketing Efforts Based On Your Customer Journey By Rebecca Lima As a business owner, it can be complicated knowing where to start with your digital marketing. There are numerous acronyms, tools, learning resources, and marketing agencies. The best place to start is
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5 Simple Marketing Strategies that Convert Digital Marketing, Done Correctly, Can Convert Leads into Paying Customers. Here are Five Marketing Strategies that Convert, and Why Your Current Marketing Efforts Aren’t Working. By Adam Miclot In this world of instant gratification, it’s essential to get your message out while tempting people to look further into your
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With Canva, Graphic Design for Business Owners is Easier Than Ever. By Emma Westlund Canva is a graphic design tool that allows businesses and individuals to make graphic designs and other visual content. It’s incredibly user-friendly and offers thousands of templates to help you get started on a design. Canva has both a free version
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How to Stay Productive When Working from Home Working from Home Has Become A Part of Most of Our Daily Routines and Being Able to Stay Continuously Productive While at Home Can Be a Challenge By Heather Gentile Over the past year, work-from-home has been taken to a whole new level with a lot of
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Google Searches Continue to End Without a Click – The Rise of Zero-Click Search By Matt Insley A properly optimized Google My Business (GMB) account has long been a key part of the search success for your business. As we continue to see an increase in zero-click search activity increasing, GMB will be a MUCH
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Effective Caregiver Recruitment Tactics for Home Care Agencies By Matt Keough If you are responsible for caregiver recruitment and retaining caregivers for a home care organization, chances are you are experiencing some challenges in hiring. We hear from our partners, almost universally, that fully staffing a home care agency has become a limiting factor to
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Take Your Site to the Next Level with These WordPress Plugins By Karina Nikitkin If you’ve recently created a new WordPress site or blog or are new to WordPress altogether, you are probably wondering which WordPress plugins are best for your site. WordPress and many third-party plugin developers worldwide have created thousands of plugins in
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Learn the Best Practices on Developing a Local Citation Strategy for Your Business By Emily Machovina A local citation mentions the name, address, and phone number, often known as the “NAP” of a local business. They allow consumers to discover local businesses, and it directly impacts local search engine rankings. On both the consumer and
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There Are Many Ways to Show Support for Small Businesses in Your Community By Heather Simecek Now, more than ever, showing support for small businesses can benefit them in the long run. Shopping at your favorite local store often is the best way to support them, but that is not always possible. You may not
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