2020

The COVID-19 pandemic has left a number of people working and shopping from home. With internet use becoming more essential than ever it is becoming increasingly important to stay on top of your local SEO efforts and to stand out amongst competitors. This article will touch on the overall importance of SEO, the impact of […]

When Was the Last Time You Optimized Your Landing Page? When it comes to the wild world of Pay Per Click (PPC) – there are a lot of variables at play. You’ve got keywords, locations, devices, ad schedules, demographics, and a bunch of other detailed targeting options. All of which are important and the key

A Guide on Creating Visually Stimulating Reports You have felt it – that eye-roll-inducing sensation the moment yet another report hits your inbox. You open it but soon find yourself more confused than in algebra class, as you get lost between industry jargon and seemingly meaningless numbers. Reports should be informative and as succinct as

Writing Is Not the Only Skill You Need to Be a Good Blogger – It’s Time to Master These SEO Basics for Bloggers There’s a good chance you manage or write a blog but haven’t taken the time to make your site as valuable as it could be. So, if you’re looking to understand SEO

4 Reasons Why Your Paid Search Ads Aren’t Showing Up Paid search ads are an essential part of a locally owned business’s marketing plan. These specially designed ads are imperative if you want to show up at the top of the search results page. Paid search ads, the engines they live in, and the responsibility

A Breakdown of Bounce Rates and How to Utilize This Data for Your Marketing Efforts Google Analytics can give you a ton of useful metrics about your site’s performance and how users are interacting with your site. With so many numbers and percentages, it can be difficult to figure out which stats are worth focusing

The Essentials of Proofreading Content Proofreading is a very important, yet often overlooked task involved in creating and publishing content. A well-written piece can help drive in new leads while a poorly written piece can hurt your credibility. Every writer should have proofreading guidelines they adhere to. Ideally, every piece of content is read by

Digital Marketing Strategies to Try When You Are Losing Money By Merideth Dushkoff The year 2020 has unexpectedly left thousands of small businesses in the red and in desperate need of new marketing strategies to bounce back. If this year caught you off guard without a strategic marketing plan in place, know that you are