2020

Why You Should Build Your Website in WordPress By Grant Gegorski  One of the top questions we receive from new clients is “Why should I use WordPress as our website’s CMS (Content Management System)?” There is a very simple answer to this question because it is better. Our goal here today is to show you […]

To Win at the Global Level, Brands Must Win at the Local Level! By Patricia T. Franchise marketing on a national and international scale is a multi-faceted endeavor. From franchisors actively managing the brand and providing national coverage to franchisees managing local budgets and providing “feet on the street” there are a lot of moving

By Adrienne Goehler Hi there! I’m new. Well, I was new — for a bit there. But now that things have started to settle down, at least in the sense of working with new teammates, partners and learning the ropes, I can finally take a step back and say, “How has it already been more

By Damian Santiago As the old saying goes, there is one thing that money and degrees cannot buy, and that’s experience!  What’s even better than experience is wisdom. Wisdom can take your experiences and package it so that others can receive it and learn faster. For those of you who are shopping around for a

Creating Useful Content Is Key, But If No One Sees It… What’s the Point? By Amy Vaughan As a content writer, I often find myself obsessing over new, innovative and useful information to write about. I do my best to form a cohesive piece that goes step-by-step on what a reader needs to do to

The Importance of Site Performance & How to Improve Your Overall Site Performance Score By Karina Nikitkin Have you ever wondered why your site may not be ranking high even though your content is search engine optimized? The answer may have to do with your site performance rather than your content. As technology evolves and

By Devin Calori How to Create a Google Ads Experiment and Some Helpful Test Ideas to Try Out One of Google Ads‘ features that we like to use from time to time at ChoiceLocal is Google Ads Experiments. Google Ads Experiments is a powerful tool that you can leverage to test out new ideas before

Remote Work is Here to Stay. Here’s How to Keep Focused by Emily Machovina Due to COVID-19, many office-based companies found themselves allowing their employees to work remotely. For most of us, working remotely was a new and almost immediate transition with limited preparation — we had to overcome various challenges and adapt to a

You Only Have to Do It Once By Ben Heacox I have a love hate relationship with perfectionism. Nothing is more satisfying than doing something with excellence, but nothing is more exhausting than trying to be perfect. Anybody else feel that? Of course you do — you’re a digital marketer. How to Know if You’re