How a Franchise Social Media Agency Builds Lookalike Campaigns That Actually Get Clients

If you’ve ever run Facebook ads and felt like you were shouting into the void, you’re not alone. Many businesses spend thousands on ads that barely convert. That’s where lookalike audiences come in—and when used well, they can completely change your results. At our franchise social media agency, we’ve seen it happen again and again.

Start with Your Best Clients

It all begins with your most valuable data: the clients who’ve already bought from you, booked a call, or engaged deeply with your content. Facebook lets you upload this data, and then its algorithm goes to work, identifying people with similar behaviors—not just demographics.

How It Actually Works

Imagine you have a list of 500 past clients. You upload that list into Facebook Ads Manager as a Custom Audience. Facebook then builds a new audience based on shared characteristics and habits. You’re no longer guessing—you’re scaling what already works.

The magic lies in the quality of your source data. A list of random website visitors won’t deliver strong results. But a list full of paying customers? That’s where the real value is.

Smarter, Scalable Growth

As a franchise social media agency, we use lookalike campaigns to help clients grow efficiently. Instead of wasting ad spend on cold audiences, we help brands target people who are statistically more likely to convert.

If your Facebook ads feel stale or expensive, a well-built lookalike campaign might be the smartest move you haven’t made yet. Start with what’s already working—and scale it.

Because in digital marketing, smarter targeting almost always beats a bigger budget.

About ChoiceLocal

ChoiceLocal is a full-service digital marketing agency specializing in serving franchises. Our digital marketing agency delivers amazing results, backed by The ChoiceLocal Guarantee. With a team of over 100 digital marketing experts, we utilize CLAI™, ChoiceLocal’s revolutionary sales and digital marketing AI super-intelligence, to accelerate digital marketing growth. We provide comprehensive digital marketing services for franchises with a special focus on home care marketing, moving and storage marketing, law firm marketing, plumber marketing, home improvement marketing, painter marketing, electrician marketing, pest control marketing, HVAC marketing, and more. Take advantage of a complimentary digital marketing growth strategy, complete with lead, revenue, and ROI projections, from ChoiceLocal today.