How ChoiceLocal Helped a handyman business Achieve a 2,306% ROI in One Month
How ChoiceLocal Helped a handyman business Achieve a 2,306% ROI in One Month
Launching a business is never easy—especially in a competitive market and an unpredictable economy. But when a handyman business partnered with ChoiceLocal, they saw that strategic marketing—done right—can deliver rapid, profitable results. Here’s how we helped a handyman business go from zero to nearly $50,000 in estimate value in their first full month of operation.
SITUATION
A handyman business opened its doors in December 2024, entering a crowded home services market during a typically slow season. On top of that, broader economic uncertainty made potential customers more cautious, making it even harder for new businesses to gain traction. The franchise owner and the corporate office needed a solution that could generate quality leads quickly to ensure early profitability and sustainability.
TASK
The goal was simple, but ambitious: generate profitable leads immediately while laying the groundwork for long-term success. The team needed to ensure that the newly launched location could start booking real jobs, even before organic SEO had time to gain traction.
ACTION
ChoiceLocal developed a dual-channel paid advertising strategy that focused on PPC (Pay-Per-Click) and LSA (Local Services Ads) to drive fast results. Here’s what we implemented:
Refined Targeting: We optimized a handyman businesses job types and service areas in the LSA dashboard to focus only on the highest-converting opportunities.
Smart Budget Allocation: We closely managed budgets across PPC and Performance Max campaigns, ensuring every dollar spent was optimized for conversions.
Monitoring & Adjustments: Budgets, performance, and targeting were reviewed continuously to maximize lead quality and ROI.
SEO Build-Out: Meanwhile, SEO efforts began working in the background, slowly building the agency’s organic presence for long-term growth.
RESULT
By March 2025, just a few months after launch, a handyman business saw exceptional results:
Total Value of Estimates Generated: $47,628.50
From PPC: $9,025 on an investment of $512
From LSA: $36,245 on an investment of $470
From SEO (still ramping up): $2,358
Total Paid Ad Investment: $998
Overall ROI: 2,306% or 23.06:1
These results provided the new franchisee with critical early-stage revenue, allowing the business to scale operations and build momentum, even before SEO reached full strength.
TAKEAWAY
This case proves that paid advertising is a powerful revenue driver for newly launched home service businesses. With the right partner and a focused strategy, it’s possible to achieve impressive growth—even during tough conditions. At ChoiceLocal, we don’t just run ads—we build profitability.