Google Searches Continue to End Without a Click – The Rise of Zero-Click Search By Matt Insley A properly optimized Google My Business (GMB) account has long been a key part of the search success for your business. As we continue to see an increase in zero-click search activity increasing, GMB will be a MUCH […]
Effective Caregiver Recruitment Tactics for Home Care Agencies By Matt Keough If you are responsible for caregiver recruitment and retaining caregivers for a home care organization, chances are you are experiencing some challenges in hiring. We hear from our partners, almost universally, that fully staffing a home care agency has become a limiting factor to […]
Take Your Site to the Next Level with These WordPress Plugins By Karina Nikitkin If you’ve recently created a new WordPress site or blog or are new to WordPress altogether, you are probably wondering which WordPress plugins are best for your site. WordPress and many third-party plugin developers worldwide have created thousands of plugins in […]
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Learn the Best Practices on Developing a Local Citation Strategy for Your Business By Emily Machovina A local citation mentions the name, address, and phone number, often known as the “NAP” of a local business. They allow consumers to discover local businesses, and it directly impacts local search engine rankings. On both the consumer and […]
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There Are Many Ways to Show Support for Small Businesses in Your Community By Heather Simecek Now, more than ever, showing support for small businesses can benefit them in the long run. Shopping at your favorite local store often is the best way to support them, but that is not always possible. You may not […]
SEO for Beginners: Free Marketing Tools and Resources You Can Use to Enhance Your Website’s Health and Performance By Dan Price The digital marketing world is vast, multifaceted, and can be flat-out confusing to newcomers. In the SEO industry alone there are countless marketing tools, resources, and talking heads. Knowing where to start or what […]
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The Perfect Instagram Marketing Strategy By: Ben Strahsburg The past year has been a crazy year for anyone using Instagram, from rolling out Instagram Reels to layout and algorithm changes, we can only speculate what 2021 holds for this powerhouse of a social media platform. During this crazy year for Instagram, we have learned quite […]
Defining a Business’s Target Audience Is Essential to the Marketing Process A big mistake that is often made in the marketing world is trying to appeal to everyone. Without a specific audience in mind, a marketing campaign might not be successful because it casts too broad of a net. That is why it is essential […]
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Thinking About Ergonomics Outside Physical Space and Inside Digital By Ian Timm If you’re working in the digital marketing space, you’re probably familiar with how everything in, on, and around your workspace can affect your comfort and efficiency. But have you given the same amount of thought to your digital workspace? Just like setting up […]
It’s No Wonder Why Content Is Considered King “Content is where I expect much of the real money will be made on the Internet.” -Bill Gates 1996 It’s hard to argue with a guy that has a lot of that real money. So, how can you get your content to help you make some of […]