The Perfect Instagram Marketing Strategy By: Ben Strahsburg The past year has been a crazy year for anyone using Instagram, from rolling out Instagram Reels to layout and algorithm changes, we can only speculate what 2021 holds for this powerhouse of a social media platform. During this crazy year for Instagram, we have learned quite […]
Defining a Business’s Target Audience Is Essential to the Marketing Process A big mistake that is often made in the marketing world is trying to appeal to everyone. Without a specific audience in mind, a marketing campaign might not be successful because it casts too broad of a net. That is why it is essential […]
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Thinking About Ergonomics Outside Physical Space and Inside Digital By Ian Timm If you’re working in the digital marketing space, you’re probably familiar with how everything in, on, and around your workspace can affect your comfort and efficiency. But have you given the same amount of thought to your digital workspace? Just like setting up […]
It’s No Wonder Why Content Is Considered King “Content is where I expect much of the real money will be made on the Internet.” -Bill Gates 1996 It’s hard to argue with a guy that has a lot of that real money. So, how can you get your content to help you make some of […]
The COVID-19 pandemic has left a number of people working and shopping from home. With internet use becoming more essential than ever it is becoming increasingly important to stay on top of your local SEO efforts and to stand out amongst competitors. This article will touch on the overall importance of SEO, the impact of […]
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When Was the Last Time You Optimized Your Landing Page? When it comes to the wild world of Pay Per Click (PPC) – there are a lot of variables at play. You’ve got keywords, locations, devices, ad schedules, demographics, and a bunch of other detailed targeting options. All of which are important and the key […]
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Here Are Some Helpful Tips on Preventing or Reducing Work from Home Burnout It’s been almost a year since COVID-19 rocked the entire world’s… well, world. Since then, countless businesses have resorted to going remote. Here at ChoiceLocal, we have always had the option to work from home a couple of days a week, but […]
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A Guide on Creating Visually Stimulating Reports You have felt it – that eye-roll-inducing sensation the moment yet another report hits your inbox. You open it but soon find yourself more confused than in algebra class, as you get lost between industry jargon and seemingly meaningless numbers. Reports should be informative and as succinct as […]
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Writing Is Not the Only Skill You Need to Be a Good Blogger – It’s Time to Master These SEO Basics for Bloggers There’s a good chance you manage or write a blog but haven’t taken the time to make your site as valuable as it could be. So, if you’re looking to understand SEO […]
4 Reasons Why Your Paid Search Ads Aren’t Showing Up Paid search ads are an essential part of a locally owned business’s marketing plan. These specially designed ads are imperative if you want to show up at the top of the search results page. Paid search ads, the engines they live in, and the responsibility […]