At ChoiceLocal, we serve home health care businesses across the country. By specializing in marketing for the home care industry, we are able to gain a depth of knowledge in the specific area of marketing to home care providers. We then use that broad base of information and experience to serve our customer partners across […]
Home Care Franchise Marketing: Proven Marketing Strategies
At Choice Local we do marketing for home care franchises on a daily basis. The result of this is that we have developed a proven strategy for delivering new patient revenue and home care job candidates to both medical and non-medical home care companies. The beauty of this is that we can copy and paste this […]
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Medicare Patient Marketing for Home Care Companies
Now that we know the difference between paid search engine traffic and organic search engine traffic lets talk about how to use this to obtain Medicare patients specifically though search with home care Medicare marketing strategies. The Need for Medicare Patient Marketing for Home Care Simply put many home care companies want to receive Medicare […]
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How to Beat the 14% Medicare Home Care Cuts
This Washington Times home care article about Medicare’s 14% cuts and their impact on the home care industry points out some startling facts. The good news is that is most home care companies can improve their patient volume and their patient mix there is still a very strong path to great patient care and profitability. […]
Home Health Marketing Ideas: Search Engine Optimization & PPC
It is a common challenge for home care companies and home care franchises to find cost-effective ways to grow their patient volume outside of referrals from hospitals, doctors, physical therapy centers and other medical referral sources. With the 54% increase in search queries in search engines such as Google for home care related terms in […]
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4 Simple Physician Marketing Strategies Doctor’s Offices Can Use
Driving new patient volume through physician marketing can be similar than you may think. Here are 4 strategies you can implement now that will send new patients to your practice in volume. 1. Search Engine Optimization – Update the title tags, h1 tags and meta description tags on your website with top searched terms related to […]
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Medical Practice Marketing: The Power of The Email Address
Daily we talk with physician offices across the country and we often find that only the most advanced practices are fully utilizing the power of their patients and prospective patients email address. Obtaining the email address of your patients and 1st time appointment requests has the following advantages: Obtain a 21% improvement in the conversation […]
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Which local marketing tactics drive leads?
Being a leading local marketing firm we are often asked the question as to which local marketing tactics our clients should use to drive leads and appointment requests to their physician practice, dentist practice, ophthalmology practice, home care company or home improvement company. The answer varies depending on a few things related to goals, budgets, and […]
Building Up 5 Star Medical Practice Reviews
Getting your medical practice positive reviews online is one of the most powerful aspects of medical practice marketing. Building up your online reviews has 4 very clear benefits: If you have more 5-star and 4-star reviews that your competition, and an overall higher rating, you will obtain more new patients through increased trust in your […]
Local Paid Search Best Practices for Local Marketing
Whether you are doing paid search to do physician marketing, home care marketing, or home improvement marketing, or marketing for any local business, the pay per click best practices below can be used to power your business forward. Step 1 – Set Up Your AdWords Account Simply go to http://www.google.com/adwords/, and sign up. Pick your […]
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