Category: Blog

The Importance of PPC Optimizations

By Sarah Abbey There are so many new and exciting things that make Pay Per Click (PPC) marketing a great avenue for marketing your small business online. Within the past year there have been an increase in new ads types and features rolled out to multiple different search platforms. Given these innovations, not utilizing PPC […]

Read more

Email Marketing: 3 Ways to Prevent Email Inbox Overwhelm

By Merideth Dushkoff Imagine you walk into a retail store. You’re welcomed inside by a sales associate who greets you at the door with a friendly, “Can I help you find anything?” You answer, “No thanks. I’m just browsing,” and continue through the store. But what if the sales clerk ignores you, follows you through […]

Read more

The Time of Voice Search is Coming Faster Than We Thought

By Brian Lentz The year is 2015 and mobile search queries on Google officially surpass desktop searches. Jump to the present and we continue to see the growth of mobile searches. As a result of the continual growth of mobile searches, Google has rolled out their mobile-first index update. Looking toward the future, there is […]

Read more

Three Free Tools to Create Relevant Content Fast

By Ben Heacox Content is totally king, but that doesn’t mean publishing original content will automatically get you a kingdom. That’s because cyberspace is wildly democratic – the content people share and read is based on their own interests, current news and shifting public discourse over millions of topics. At any given time, the discussion […]

Read more

Infographic: 5 HTTP Response Codes & What They Mean

Infographic by Ali Dieken Have you ever gotten an HTTP error code and wondered, “What does this even mean?!” Well, fear not! We can help. Find out what each error code means so you can fix it appropriately in our latest infographic: About the Author Ali Dieken is an Account Executive at ChoiceLocal, specializing in […]

Read more

Infographic: Optimizing Your Local Google Knowledge Panel

Infographic by Ali Dieken As the Google Knowledge Panel becomes more and more important to ranking success and customer service relations, it’s also becoming increasingly important to understand how your business can leverage it for success. Check out our newest infographic to learn more: About the Author Ali Dieken is an Account Executive at ChoiceLocal, […]

Read more

Infographic: Curating Your Content – Why Content Marketing Matters!

Infographic by Ali Dieken We hear it all the time in marketing – “Content is king.” And this is, to a large extent, true. Content on your website, Google My Business, social media, blog and more can greatly improve your rankings. But it’s not just that simple. The content you post must be relevant, the […]

Read more

Structured Data: A Quick Overview of Schema

By Grant Gegorski Search engines crawl your website on a regular basis, but they can only understand so much of the information that is presented. But by adding schema markup (structured data) to your website, search engines will start to understand what information the website actually contains. There are three types of schema markup that […]

Read more

5 Benefits of Social Media

Infographic by Ali DiekenSocial media is a constant presence in most people’s lives these days. It’s important for brands to understand how people utilize the platforms they’re on and how they interact with brands on them. Below are 5 tips to help brands improve how they approach social media for everyday use. About the Author […]

Read more

Could Your Site’s Speed Be Affecting Your Ranking?

By Karina Nikitkin When talking about ranking factors, it’s hard to say how many Google actually considers when determining your site’s rank. Some say there are over 200 and others believe there are much fewer. The truth is we don’t really know exactly how many ranking factors Google uses. We do know for certain there […]

Read more