Category: Blog

Landing Page

Why You Should Be Optimizing Your Landing Page

When Was the Last Time You Optimized Your Landing Page? When it comes to the wild world of Pay Per Click (PPC) – there are a lot of variables at play. You’ve got keywords, locations, devices, ad schedules, demographics, and a bunch of other detailed targeting options. All of which are important and the key […]

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Are You Experiencing Work from Home Burnout?

Here Are Some Helpful Tips on Preventing or Reducing Work from Home Burnout It’s been almost a year since COVID-19 rocked the entire world’s… well, world. Since then, countless businesses have resorted to going remote. Here at ChoiceLocal, we have always had the option to work from home a couple of days a week, but […]

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How to Make Readable Reports

How To Make Reports People Actually Want To Read

A Guide on Creating Visually Stimulating Reports You have felt it – that eye-roll-inducing sensation the moment yet another report hits your inbox. You open it but soon find yourself more confused than in algebra class, as you get lost between industry jargon and seemingly meaningless numbers. Reports should be informative and as succinct as […]

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SEO Basics for Bloggers

SEO Basics for Bloggers

Writing Is Not the Only Skill You Need to Be a Good Blogger – It’s Time to Master These SEO Basics for Bloggers There’s a good chance you manage or write a blog but haven’t taken the time to make your site as valuable as it could be. So, if you’re looking to understand SEO […]

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Paid Search Ads

Why Aren’t Your Paid Search Ads Showing?

4 Reasons Why Your Paid Search Ads Aren’t Showing Up Paid search ads are an essential part of a locally owned business’s marketing plan. These specially designed ads are imperative if you want to show up at the top of the search results page. Paid search ads, the engines they live in, and the responsibility […]

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What Is Bounce Rate?

What You Need to Know About Bounce Rates

A Breakdown of Bounce Rates and How to Utilize This Data for Your Marketing Efforts Google Analytics can give you a ton of useful metrics about your site’s performance and how users are interacting with your site. With so many numbers and percentages, it can be difficult to figure out which stats are worth focusing […]

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5 Easy Proofreading Tips to Immediately Improve Your Content

The Essentials of Proofreading Content Proofreading is a very important, yet often overlooked task involved in creating and publishing content. A well-written piece can help drive in new leads while a poorly written piece can hurt your credibility. Every writer should have proofreading guidelines they adhere to. Ideally, every piece of content is read by […]

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How to Utilize Digital Marketing Strategies During an Economic Crisis

Digital Marketing Strategies to Try When You Are Losing Money By Merideth Dushkoff The year 2020 has unexpectedly left thousands of small businesses in the red and in desperate need of new marketing strategies to bounce back. If this year caught you off guard without a strategic marketing plan in place, know that you are […]

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Reasons to Use WordPress as your CMS

Why You Should Build Your Website in WordPress By Grant Gegorski  One of the top questions we receive from new clients is “Why should I use WordPress as our website’s CMS (Content Management System)?” There is a very simple answer to this question because it is better. Our goal here today is to show you […]

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The Importance of Hyper-Local Digital Content

To Win at the Global Level, Brands Must Win at the Local Level! By Patricia T. Franchise marketing on a national and international scale is a multi-faceted endeavor. From franchisors actively managing the brand and providing national coverage to franchisees managing local budgets and providing “feet on the street” there are a lot of moving […]

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