Category: Blog

5 Benefits of Social Media

Infographic by Ali DiekenSocial media is a constant presence in most people’s lives these days. It’s important for brands to understand how people utilize the platforms they’re on and how they interact with brands on them. Below are 5 tips to help brands improve how they approach social media for everyday use. About the Author […]

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Could Your Site’s Speed Be Affecting Your Ranking?

By Karina Nikitkin When talking about ranking factors, it’s hard to say how many Google actually considers when determining your site’s rank. Some say there are over 200 and others believe there are much fewer. The truth is we don’t really know exactly how many ranking factors Google uses. We do know for certain there […]

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2019: The Year for Ads

By Shawn Hanak Before the start of 2019 Google and Bing made a lot of updates to their ads that allowed them to be longer and show more content. These updates are advantageous to advertisers, who should definitely utilize them as they work favorably to take up more real estate on the search engine results […]

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PPC Advice: How to Create a Responsive Google Search Ad

By Ben Heacox We’ve all been there – you put all your money behind a PPC (Pay Per Click) campaign that didn’t deliver. Now, you’ve got to start all over again. I know, you did the research and you mapped your keywords beautifully. Consumers just did not get your language, and now you need to […]

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A Quick and Easy Image Optimization Strategy for Mobile

By Ryan Voorhees As anyone who has worked on search engine optimization (or perhaps has just used the internet in the past decade or so) knows, Google is numero uno. When Google rolled out the mobile-first indexing update in March 2018, it became very important to pay extra attention to your site’s performance on mobile. […]

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4 Creative Alternatives to Infographics

By Ben Heacox Mastering the art of digital marketing is a daily experiment – getting creative, trying new things and going through trial and error until you win the attention of your target audience. Starting around 2012, infographics became the creative standard for summarizing complex information in an easy-to-share format. After a peak around 2014/2015, […]

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Become A Web Building Sommelier: Choosing A Website Builder Is Like Choosing Wine

By Chris Wendt Picture this: you’re in your local grocery store looking for the perfect bottle of wine for your evening. Hundreds of bottles line the shelves with various reviews, awards, price points, and displays. Unless you have learned something about wine, or have some sort of guidance, you are equally as likely to pick […]

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Facebook Ads Manager: A Breakdown Of Paid Social Campaign Options

By Libby Brandt Why Paid Matters: Organic Facebook posts, or posts that are not utilizing a paid/sponsored budget, reach an average of about 1% of your built-in audience and this number is expected to continue to decline. This means that while these posts are important for a baseline of your social media content, it is […]

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Email Marketing and Behavioral Targeting: The Start of a Great Relationship

By Dan Gentsch We are all in search of that one person who just “gets us.” Some of us may have found that person already and some may still be looking but we all want someone who understands our actions and personality. When you have had a bad day at work, maybe your significant other […]

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Site Speed: Why It Matters For Digital Marketing

Infographic by Ali Dieken As Google’s switch to Mobile First indexing has taken place, a new and important emphasis has been placed on site speed. Check out our handy infographic that will help you understand the importance of site speed for your business’s website:   About the Author Ali Dieken is an Account Executive at […]

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