Category: Blog

4 Ways to Make Your Business Thrive in Times of Economic Distress

How Businesses Can Weather the Economic Storm and Come Out on Top By Greg Soltes Revenue shocks and the cyclical nature of the economic cycle can threaten all businesses. In addition, small businesses are particularly vulnerable as they often do not have the reserves to weather times of slowing growth or sales. Implementing the below […]

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Common SEO Mistakes

Common SEO Mistakes You Don’t Know You’re Making

Don’t Fall Victim to These Six SEO Blunders By Amy Vaughan When it comes to digital marketing, the avenues for bringing in leads seem endless. One of these, and arguably the most effective at generating traffic, is search engine optimization (SEO). When conducting SEO, it’s important to remember it takes time to see results, but […]

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Top Eight Conversion Rate Optimization Tips for SEO

By Rebecca Lima Are You Having Trouble Converting Visitors into Leads?  Getting the most out of your website doesn’t always mean showing up at the top of the results page. Search Engine Optimization (SEO) helps businesses become more visible to potential customers, but this is just one step in a customer’s journey. Once they visit […]

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Top 10 Tips for PPC Landing Page Optimization to Increase Conversions

By Brittany Piper No one wants to give Google more money than they need to. Landing page optimization is a powerful way to drive more leads and a better ROI without spending more money in PPC engines. Landing page optimization (LPO) is often something that is overlooked or not given as much thought as it […]

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Google Algorithm Updates

Google Algorithm Updates: What Do?

Since 2011, Google has significantly increased the number of major updates it makes to its algorithm.  However, in a world where change is the only constant, many SEO specialists are left with one question: What do? With almost a decade of multiple updates per year to learn from, keeping calm and looking to your watchdogs […]

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Net Promoter Score

How to Improve Client & Employee Retention with Net Promoter Scores

It’s a Monday morning, and you’re working on financial forecasts for your business. Your office manager stops in to let you know that your biggest long-term client has just canceled. Later that day, a dependable employee that’s been with you for three years doesn’t show up for a meeting with a new client. You are […]

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PPC Advice: How to Use Competitive Metrics

Using Competitive Metrics as an Alternative to Average Position

by Shawn Hanak Late last year, Google announced that they were going to be sunsetting the average position metric column in Google Ads. This might have had you asking, “how am I going to tell where my ads are showing up now?”  Well, lucky for all of us paid advertisers, Google’s competitive metrics columns now […]

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Three Elements of Effective Lead Management

Infographic by Ali Dieken  One of the most frustrating parts of marketing is when a qualified lead is unnecessarily lost. If you have an influx of leads but feel like they’re slipping through your grasp, it may be time to consider a new lead handling system. Learn how to optimize your lead conversion rate by […]

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ChoiceLocal Experiences Continued Growth In 2019

As Our Brand Matures So Does Our Culture And Business WESTLAKE, OHIO JANUARY 16, 2020 ChoiceLocal, a digital marketing agency serving franchise owners throughout the country, accomplished much over the past 365 days to help our customers, teammates, community and business grow. The franchise marketing agency had many successful initiatives in 2019, including its greatest […]

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amp mobile pages

SEO Benefits of Implementing AMP on Your Website

By Ben Strahsburg It’s time to increase your website’s page speed. AMP has been around since 2016 with little impact on your organic rankings, so why start using them now? Google has been making mobile search a high priority for a few years now. So, even if you don’t see an immediate impact on your […]

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