Category: Blog

Top 10 Tips for PPC Landing Page Optimization to Increase Conversions

By Brittany Piper No one wants to give Google more money than they need to. Landing page optimization is a powerful way to drive more leads and a better ROI without spending more money in PPC engines. Landing page optimization (LPO) is often something that is overlooked or not given as much thought as it […]

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Google Algorithm Updates

Google Algorithm Updates: What Do?

Since 2011, Google has significantly increased the number of major updates it makes to its algorithm.  However, in a world where change is the only constant, many SEO specialists are left with one question: What do? With almost a decade of multiple updates per year to learn from, keeping calm and looking to your watchdogs […]

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Net Promoter Score

How to Improve Client & Employee Retention with Net Promoter Scores

It’s a Monday morning, and you’re working on financial forecasts for your business. Your office manager stops in to let you know that your biggest long-term client has just canceled. Later that day, a dependable employee that’s been with you for three years doesn’t show up for a meeting with a new client. You are […]

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PPC Advice: How to Use Competitive Metrics

Using Competitive Metrics as an Alternative to Average Position

by Shawn Hanak Late last year, Google announced that they were going to be sunsetting the average position metric column in Google Ads. This might have had you asking, “how am I going to tell where my ads are showing up now?”  Well, lucky for all of us paid advertisers, Google’s competitive metrics columns now […]

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Three Elements of Effective Lead Management

Infographic by Ali Dieken  One of the most frustrating parts of marketing is when a qualified lead is unnecessarily lost. If you have an influx of leads but feel like they’re slipping through your grasp, it may be time to consider a new lead handling system. Learn how to optimize your lead conversion rate by […]

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ChoiceLocal Experiences Continued Growth In 2019

As Our Brand Matures So Does Our Culture And Business WESTLAKE, OHIO JANUARY 16, 2020 ChoiceLocal, a digital marketing agency serving franchise owners throughout the country, accomplished much over the past 365 days to help our customers, teammates, community and business grow. The franchise marketing agency had many successful initiatives in 2019, including its greatest […]

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amp mobile pages

SEO Benefits of Implementing AMP on Your Website

By Ben Strahsburg It’s time to increase your website’s page speed. AMP has been around since 2016 with little impact on your organic rankings, so why start using them now? Google has been making mobile search a high priority for a few years now. So, even if you don’t see an immediate impact on your […]

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Five Essential Image SEO Tips

By Anthony Vence Every webpage should include at least one visual element – whether it be a photograph, logo or infographic. While visual elements are meant to be engaging, they also hold significant SEO value and are a great tool for optimizing a webpage. How to Use Images to Your Advantage When planning your SEO […]

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Content is King: Making the Most of Your Content Writing

By Yonathan Samuel Digital marketing is advertising delivered through digital channels. Just as a noisy, colorful TV commercial may grab your attention at first, a pretty-looking website and interactive webpages may initially attract visitors to your site. Customers appreciate a high-resolution design and great user interface. But if noises and colors are all the TV […]

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Agent Marketing Strategies to Offset Market Decline

By Patricia Thibault If you are reading this blog post and you are an HHG Agent, you already feel it. Heck, you’ve been feeling it for the past three years and per AMSA’s 2019 Industry Trends Report, the entire HHG Market is down 10 percent year over year. Shipment Volume through March 2019 doesn’t look any better.  […]

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