Category: Uncategorized

Google Is Giving Away $340 Million Worth of Ad Credits

Google Is Giving Away $340 Million in Ad Credits – What Does This Mean for Your Business?

Google Ad Credits Breakdown By Brittany Piper Google has announced that it will be giving $340 million in ad credits to small and medium-sized businesses worldwide. According to Google, an advertiser must have been active since January 1st of 2019 to qualify. At ChoiceLocal, we interpret this as an account that was created on or […]

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Growth Through the Downturn

Growth Through the Downturn

ChoiceLocal Partners, It is a complete and total honor to serve you, your company and your employees — especially at this time due to our ability to drive revenue for you when you may need it most. I am happy to report that the vast, vast majority of ChoiceLocal’s partners are seeing growth in their […]

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How SEO and PPC Work Together

Making SEO & PPC Work Together

Infographic By Amy Vaughan & Colin Brotherton When it comes to making your site more visible to potential customers, search engine optimization (SEO) and pay per click (PPC) are the way to go! When these two marketing tactics work together you can see an increased amount of visibility, data, brand-awareness, quality content, traffic, and more. […]

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Three Elements of Effective Lead Management

Infographic by Ali Dieken  One of the most frustrating parts of marketing is when a qualified lead is unnecessarily lost. If you have an influx of leads but feel like they’re slipping through your grasp, it may be time to consider a new lead handling system. Learn how to optimize your lead conversion rate by […]

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PPC How To

Five Keys to Writing Effective PPC Ads

By Natalie Medaglia One of the most important aspects of pay per click advertising is the ad copy. Although consumers are searching for relative keywords, it is your ad copy that truly grabs their attention and will lead to a conversion. If you do not have eye-grabbing ad copy, they might pass you up for […]

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The Content Writer's Guide to Overcoming Writer's Block

The Content Writer’s Guide to Overcoming Writer’s Block

By Molly McNamara We’ve all been there. You’ve finally set aside some time to write, but the words just aren’t coming to you. Whether it’s a project for work, a school assignment or a personal piece, you find yourself sitting at your desk, coffee in hand, aimlessly staring at a blank word doc.  Even the […]

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How to Make an Attention-Grabbing Google My Business Post

By Victoria Lind Google rolled out a feature to publish posts on Google My Business (GMB) profiles in June 2017. These posts allow profile owners to create a message up to 1,500 characters that include a call to action (encouraging users to visit a website, click to call, schedule an appointment, register for an event […]

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COD Lead generationTo Offset Market Decline

By Patricia Thibault Welcome to ChoiceLocal’s second blog post in the “One Step Ahead” Blog series.  As mentioned previously, the HHG market is down 10% (source:  Industry Trends Issue 1).  In this post, we will educate you on digital marketing strategies that will immediately differentiate your moving company and offset market decline. . . . (Read more here.)

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The Importance of PPC Landing Page Testing

By Colin Brotherton As a PPC Specialist, there’s nothing more frustrating than when the flow of form leads slow. Sure, calls are nice, but nothing can replace the sweet satisfaction of seeing a form lead roll in. It means knowing someone took the time to fill out some personal info and submit it. There’s also […]

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Seven Powerful Tips for High-Volume Content Writers

By Ben Heacox In 1613, London publisher Baker Book House filled an order for 1,000 Bibles for King Charles I — a daunting feat for the manual typesetting of the day! The 1,200 pages of copy/paste duped content were printing nicely, until they go to the Ten Commandments. Commandment #7 — “Thou shalt commit adultery.” […]

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